Dresner Advisory Services Publishes 1st Edition End User Data Preparation Market Study

SAN JOSE, CA--(Marketwired - Feb 19, 2015) - In conjunction with the 2015 Strata + Hadoop World Conference, Dresner Advisory Services today announced publication of its First Edition End User Data Preparation Market Study, part of the Wisdom of Crowds^® series of research. End User Data Preparation is the "self service" capability of end users to model, prepare, and compare data prior to analysis. It may be used independently or may complement traditional information technology (IT)-driven data quality or extraction, transformation, and loading (ETL) processes.

The new report investigates user perceptions and deployment intentions around End User Data Preparation and key issues such as usability, integration, and manipulation options; output and deployment options; industry support for End User Data Preparation; and user requirements compared to vendor capabilities. It also ranks 26 vendors based on these same criteria.

According to the study, there is a very high interest in a full range of End User Data Preparation usability features, reflecting unmet demand for self-service data access and user autonomy.

"Big data is becoming a way of life, and organizations are seeking additional user-based strategies for harnessing this data for analysis and discovery," said Howard Dresner, founder and chief research officer at Dresner Advisory Services. "Half of the survey respondents consider End User Data Preparation either critical or very important to their organization, and we see End User Data Preparation as an important step in the ongoing trend toward user empowerment and self-service BI."

Additional findings indicate industry support and enthusiasm for End User Data Preparation is high, with usability and other features well supported today or planned within 12-24 months. User requirements for tools and features are mostly aligned with current vendor priorities.

Wisdom of Crowds® research is based on data collected on usage and deployment trends, products, and vendors. BI users in all roles and throughout all industries contributed to provide a complete view of realities, plans, and perceptions of the BI market. To purchase a copy of the 2015 End User Data Preparation Market Study, visit www.enduserdataprep.com.

About Dresner Advisory Services
Dresner Advisory Services was formed by Howard Dresner, an independent analyst, author, lecturer and business adviser. Dresner Advisory Services, LLC focuses on creating and sharing thought leadership for Business Intelligence and related areas.