SOURCE: dressbarn

April 28, 2010 14:23 ET

dressbarn Supports Cancer Victims With "Relay For Life" Partnership

SUFFERN, NY--(Marketwire - April 28, 2010) -  dressbarn has just announced that it will be continuing its annual participation as an American Cancer Society Relay For Life National Corporate Team Program member for 2010. As part of its partnership with the Society, dressbarn stores will be selling their signature Hope Bracelet to rally.

Relay For Life is the largest global cancer-fighting movement that unites communities across the world to raise awareness and funds in support of the American Cancer Society's programs and research initiatives. In addition to dressbarn's sales associate and community involvement in Relay events throughout the nation this spring and summer, the Hope Bracelet will be sold in all dressbarn stores for $5.00 beginning May 1, while supplies last. dressbarn will contribute the entire net profit of $2.50 to the American Cancer Society.

"We are glad to be able to support such a worthy cause," said Vivian Behrens, Senior Vice President and Chief Marketing Officer of dressbarn inc. "According to the American Cancer Society's latest statistics, over 560,000 people in the United States died from cancer in 2009. The disease affects so many people in our country. We hope that our effort this year will help bring awareness about the disease and the sales of our Hope Bracelet will assist the Society with its research to help find a cure."

In 2009, more than 270 dressbarn and maurices  teams, comprised of customers, executives and store associates, participated in Relay For Life events and raised over $710,000 through team fundraising, in-store promotions and the dressbarn inc Foundation donation. To date, dressbarn inc has given over $6.5 million dollars to the American Cancer Society to support local and national cancer initiatives.

"It has really been great working so closely with the American Cancer Society for seven years. We plan on continuing our support for years to come," said dressbarn inc President and CEO David R. Jaffe. "We believe we will exceed 2009's turnout in community member support and dollars donated to the society through the sales of our Hope Bracelet and through the dressbarn and maurices locations participating in this year's events."

For more information, please visit