SOURCE: dressbarn

April 19, 2011 15:45 ET

dressbarn Joins the Fight Against Cancer for Eighth Year With "Relay For Life" Partnership

Women's Clothing Stores Sell Their Hope Bracelet to Support the American Cancer Society

SUFFERN, NY--(Marketwire - Apr 19, 2011) - dressbarn has just announced that it will be continuing its annual participation as an American Cancer Society Relay For Life® National Partner for 2011. As part of its collaboration with the Society, dressbarn stores will be selling this year's version of their signature Hope Bracelet to rally support from communities and to help raise money for the American Cancer Society and its vision of a world with less disease and more birthdays.

Relay For Life is the largest global cancer-fighting movement that unites communities across the world to raise awareness and funds in support of the American Cancer Society's programs and research initiatives. In addition to dressbarn's sales associate and community involvement in Relay For Life events throughout the nation this spring and summer, the Hope Bracelet will be sold in all dressbarn stores for $6.00 beginning May 1, while supplies last. dressbarn will contribute the entire net profit to the American Cancer Society.

"We are glad to be able to support such a worthy cause," said Vivian Behrens, executive vice president and chief marketing officer of dressbarn and maurices. "According to the American Cancer Society's latest statistics, in 2010 over 1.5 million new cases of cancer were detected in the United States. The disease affects so many people in our country. We hope that our effort this year will help to create awareness about this disease and the sales of our Hope Bracelet will assist ACS with its research to help find a cure."

This year, more than 3.5 million people will participate in Relay For Life events in more than 5,200 communities across the country, in addition to Relay events in 20 other countries around the world. Teams will gather at schools, fairgrounds or parks for the overnight event and take turns walking or running laps to fight back against cancer. In 2010, more than 320 dressbarn and sister-company maurices teams, comprised of customers, executives and store associates, participated in Relay For Life events and raised in excess of $1 million through team fundraising, in-store promotions and the dressbarn Foundation donation. To date, dressbarn and maurices have given more than $7.5 million to the American Cancer Society to support local and national cancer initiatives.

"It has been a pleasure working so closely with the American Cancer Society for eight years. We plan on continuing our support for years to come," said David Jaffe, President and CEO of Ascena Retail Group Inc. "We believe we will exceed 2010's turnout in community member support and dollars donated to the Society through the sales of our Hope Bracelet and through the dressbarn and maurices locations participating in this year's events."

For more information on dressbarn or its collaboration with the American Cancer Society, please visit

About dressbarn
, a brand of Ascena Retail Group Inc. (NASDAQ: ASNA), is a leading national women's specialty apparel retailer offering quality casual, career and special occasion fashions. dressbarn stores carry styles in sizes 4 to 24, as well as shoes and accessories. Today, dressbarn operates over 830 stores in 47 states. For store information and to shop online, visit