SUFFERN, NY--(Marketwire - November 17, 2010) - dressbarn hopes that you'll add just one more person to your holiday shopping list this season and share the joy of the holidays with of one of the nearly 13 million children now living in poverty in this country. For the third consecutive year, dressbarn is partnering with the U.S. Marine Corps Reserve Toys for Tots program to help ensure that no disadvantaged child is forgotten this holiday season.
dressbarn is asking customers and associates to donate new, unwrapped toys at their local stores throughout the country, beginning November 18th through December 14th. Toys for Tots will distribute all donated toys to deserving children in the store's local community. And as a thank you, dressbarn is offering a gift in return: each person who donates a toy will receive a coupon for 15% off the purchase of a regular-priced item.
"This simple act of kindness can mean so much to a family struggling to make ends meet," said Vivian Behrens, executive vice president and chief marketing officer of dressbarn. "When you help put a toy into the hands of a child who might otherwise go without, you are sending a message of caring and hope not only to the child, but to the family as well. We're proud to be a part of the Toys for Tots program again this year."
The U.S. Marine Corps Reserve Toys for Tots program helps less fortunate children throughout the country experience the joy of Christmas. Through the program, the organization hopes to play an active role in the development of children, to unite members of the local communities in a common cause and to contribute to better communities in the future. With its message of caring and its record of success, the program sets an example for children that it hopes will inspire them to grow into more responsible and productive citizens.
"The past few years have been difficult ones for many in the U.S.," said Behrens. "Many children have little to look forward to this holiday season. We hope you'll join us in encouraging all children, no matter what their circumstances, to continue to reach for their dreams. Through the kindness of our community, these children will receive a gift that is even more important than the toy you donate -- the gift of hope."
Nationwide, dressbarn hopes to collect more than 20,000 toys to contribute to the program, topping its 2009 total of over 12,000 toys. For more information on dressbarn, or its participation in the Toys for Tots Drive, please visit www.dressbarn.com.
About dressbarn
dressbarn, a division of dressbarn inc (