SOURCE: Engage121, Inc.

Engage121, Inc.

June 01, 2011 10:00 ET

dressbarn Selects Engage121 to Streamline Social Media Outreach

Women's Specialty Apparel Retailer to Implement Social CRM Program

NORWALK, CT--(Marketwire - Jun 1, 2011) - Engage121, Inc., a software firm specializing in customer relationship management through social media, announces that dressbarn, a leading national specialty retailer of apparel for women, has selected the Engage121 Enterprise portal as their social CRM solution.

"Engage121 is an excellent solution to many of our needs," said Lisa Amato, manager, social media & cause marketing for the dressbarn brand. "We're able to better manage and monitor our engagements across channels and track our progress while connecting directly with our customers every day."

Engage121 is a social CRM application with multi-platform capability that empowers companies to easily identify, listen to and engage with their customers. Its business solutions-based approach will allow dressbarn brand managers to immediately reach new customers, seamlessly resolve client issues and continually provide relevant localized content to existing customers.

"We look forward to supporting dressbarn's social CRM program," said Jon Victor, Engage121 CEO. "dressbarn represents a rich opportunity to leverage customer feedback across various social media platforms for brand development and customer engagement. Engage121 will help the company systematically evaluate its social media campaigns and pinpoint which content efforts were most successful."

About dressbarn
dressbarn
, a brand of Ascena Retail Group Inc., is a leading national women's specialty apparel retailer offering quality casual, career and special occasion fashions. dressbarn stores carry styles in sizes 4 to 24, as well as shoes and accessories. Today, dressbarn operates over 830 stores in 47 states. For store information and to shop online, visit www.dressbarn.com.

About Engage 121, Inc.
Founded in 1998, Engage121, Inc. offers the most comprehensive social media management solution for both national brands and organizations with local sales outlets. Its flagship product, Engage121, enables organizations to monitor, evaluate and respond in real time to social media activity across the widest range of platforms, including but not limited to Facebook, Twitter, and YouTube, as well as consumer review sites and blogs. Engage121 also allows content deployment in a centralized, controlled and compliant manner. For more than a decade, the company has provided a suite of media and communications services to over 1,000 businesses and organizations and brings this wealth of experience to its social media clients. For more information, please visit www.engage121.com.