SOURCE: Dynamic Response Group, Inc.

March 21, 2007 16:30 ET

DRG Starts NASCAR Engines, National Ads Begin

MIAMI, FL -- (MARKET WIRE) -- March 21, 2007 -- Infomercial Leader Dynamic Response Group, Inc. (PINKSHEETS: YEHS) announced that its much anticipated media test for The Official NASCAR Members club has begun. The company has produced several 120 second and 60 second Television ads and will closely monitor the success and response of each one in the days and weeks to come.

"We look for specific response matrixes," says CEO Joseph Emas. "They dictate what the consumer is responding to, and we follow those matrixes in order to stay consistent with our profitability standards on each campaign."

COO Scott Swank adds, "Our team is excited. Seeing the spots on networks like ESPN, Spike, Speed and the like is gratifying. We begin the assessment process right now."

The company has successfully launched several brands through the DRTV medium, and hopes to add The Official NASCAR Members Club to their list of DR successes. "We are leveraging off the power of the NASCAR brand, and believe strongly that the consumer will respond overwhelmingly to the opportunity presented by the club. It truly has been well thought out and is a tremendous value. It gives the average NASCAR fan VIP opportunities by giving them access to their favorite drivers and the ability to get closer to the action."

About DRG

DRG is the innovator and Direct Response retailer of highly effective products and services including ProCede, Backyard Drills DVD with Bill Parcells, The Sonic Clean Between Machine, Allure Smile and Serotrol. ProCede is consistently ranked in the top 5 most-aired short-form infomercials in the U.S., ranking in the top 5 for 22 consecutive months, and reaching number 1 of all products in the Health and Beauty category twice in that time period (Infomercial Monitoring Service). ProCede is clinically tested and proven safe and effective for producing fuller thicker hair shafts after just a single application.

To date, ProCede has received registration approvals in 28 foreign countries including the European Union, United Arab Emirates and South Africa, and the company plans on making an announcement shortly outlining international distribution plans for its powerful patent-pending formula.

"The products in our pipeline solve problems in virtually every pertinent sector," said Ken Oxsalida, Chief Marketing Officer for the company. "You may not have heard of our company, but if you have a TV set, read newspapers, surf the 'Net or listen to radio, you've definitely seen our products. You'll be seeing a lot more of us in the weeks to come."

Certain statements in this release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors.

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