DRIFIRE, Top retailer for comfortable FR apparel

January 07, 2010 10:11 ET

DRIFIRE®, Leading Developer of Comfortable FR Clothing, Expands Use of Lightweight Gen 4 Fabric in 2010

DRIFIRE, Top Retailer for Comfortable FR Apparel, Features New Gen 4 Fabric at 2010 U.S. Army Sergeant Major Conference

COLUMBUS, GA--(Marketwire - January 7, 2010) - DRIFIRE®, a leading manufacturer of comfortable FR clothing, is extending the use of its innovative light weight Gen 4 fabric in 2010. The new Gen 4 fabric will be featured at the 2010 U.S. Army Sergeant Major Conference (ASMC), which takes place on January 10-13 at Ft. Bliss, Texas. Conference attendees can learn how the fabric enhances the comfort and flexibility of flame resistant apparel while maintaining maximum protection during extreme conditions.

"DRIFIRE is pleased to be showcasing our newest fabric at the 2010 U.S. Army Sergeant Major Conference. We're committed to providing the highest quality products in comfortable FR apparel to the workforce and our troops. By exhibiting at the USASMC, America's finest will have a first-hand look at how our comfortable FR apparel surpasses the rest," says Rob Hines, Vice President of Product Development at DRIFIRE.

Highlights of DRIFIRE's Gen 4 fabric include its light weight of just 4.5 ounces, giving DRIFIRE customers a wider range of options when choosing weights and fabrics. Flame resistant clothing made with the light-weight Gen 4 fabric feels soft to the touch, ensuring that next-to-skin garments will not cause irritation on the job. Workers exposed to hazardous conditions will have the ability to move freely and comfortably while wearing DRIFIRE Gen 4 flame resistant garments.

In addition to the comfortable light weight fabric and extremely soft-to-touch feel, new Gen 4 FR performance shirts will feature a drop shoulder seam, as opposed to a straight seam, allowing for further comfort and flexibility when worn underneath other work gear and backpacks. Additional garments planned for 2010 using this innovative fabric include men's boxers, women's undergarments, and long pants.

"The DRIFIRE brand has always been recognized as a leader in FR apparel. Whether companies are looking for a simple t-shirt or a layered solution for maximum protection, they know that our FR clothes always deliver the protection and comfort to help them complete their duties. The new Gen 4 garments allow our country's hard workers to remain safe, dry and comfortable, no matter what the conditions," says Hines.

ABOUT DRIFIRE: DRIFIRE (, a premier developer, manufacturer and marketer of comfortable flame resistant fabrics and clothes, offers garments that provide optimal levels of comfort, moisture management and flame resistance. DRIFIRE's superior drirelease® patented technology and wide product selection have helped it quickly become one of the leading providers of performance garments today. For all of the latest DRIFIRE news and updates, follow us on twitter ( and check out our facebook page (

Contact Information

  • Media Contact:
    Ana Torres
    Director of Marketing


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