BAKERSFIELD, CA--(Marketwire - November 14, 2007) - It's time to start feeling good about the
blues again; blueberry that is.
Once revered for its powerful antioxidants and other healthy properties,
blueberries were considered one of the original "super fruits." In recent
years, blueberries were pushed aside to allow room for new and more exotic
fruit that offer even more health benefits. However, there is a commonality
between blueberries and their successors; they all provide "purple power."
Acai is the newest "super" fruit in the increasingly popular food category:
functional foods, meaning they provide some benefit outside of basic
nutrition. In fact, studies have shown that this little purple berry is
one of the most nutritious and powerful foods in the world.
Bolthouse Farms decided to combine this alpha and omega duo of purple power
fruits to create their newest addition to the Bom Dia juices; Acai Berry
with Blueberry.
Bom Dia, which means "Good Morning" in Portuguese, offers drinks that are
different than their acai counterparts because Bolthouse has developed a
proprietary process to retain more of the nutritional aspects of the acai
while eliminating the gritty texture, normally found in the pulp of this
berry.
The Bom Dia juices come in three other exotic flavors including mangosteen,
pomegranate and cacao, ensuring an acai juice for every taste. The cacao
provides a smooth flavor chocolate lovers will appreciate and the
mangosteen, or "Queen of Fruits" offers an unique pear-like flavor and
promising health benefits. And with the increase demand for drinks that
offer more bang for your buck, in the nutritional and antioxidant sense,
Bolthouse Farms mixed acai with another one of nature's most nutritious
fruits, pomegranates.
Bom Dia Acai juices can be purchased in major grocery chains and health
food stores across the country. You can learn more about Bom Dia acai
juices and Bolthouse do Brasil at
http://www.bomdia.com.
Bolthouse do Brasil: Bringing Vitality and Life Back to Brazil
Bolthouse has built its own manufacturing plant in the city of Belem,
located at the mouth of the Amazon River, called Bolthouse do Brasil, to
provide its U.S. beverage operation with the highest quality of acai
possible. In addition to planting their acai operation in Brazil and
employing local harvesters at fair wages, Bolthouse do Brasil is helping to
bring vitality and life back to Brazil through humanitarian relief projects
including:
-- Sanitary Water Supply Program
-- Free Daycare Facility
-- Free Boat Driveshaft Covers
-- Children's Annual Holiday Party
-- New Grade School
-- Sustainable Harvesting Practice
Contact Information: Media Contact:
Amy Summers
727-848-1618 ext. 202
Pitch Inc.
