Creative Enterprises International, Inc.
NYSE : SE

Creative Enterprises International, Inc.

August 09, 2005 10:00 ET

Drink ``Skinny Water'' & Lose Weight Naturally; Creative Enterprises International and 7-Eleven Introduce SKINNY WATER into Participating 7-Eleven® Stores Nationally August 1st

NEW YORK--(CCNMatthews - Aug 9, 2005) -

Creative Enterprises International, Inc. (www.creativepi.com) (OTC: CEII) announces the nationwide launch of its new product, Jana "Skinny Water," initially into participating 7-Eleven® (NYSE: SE) stores across the U.S. starting August 1. CEII owns the exclusive worldwide rights to market "Skinny Water" (www.skinnywater.com), which is made with the Award-Winning Jana Natural European Artesian Water, with the added all-natural ingredient "Super CitriMax." Drinking "Skinny Water" 30-60 minutes before each meal helps suppress the body's appetite, increase metabolism, and block carbohydrate absorption.

Developed after three years of intensive studies by independent food scientists, Skinny Water's ingredients were tested at Georgetown University Medical Center (Washington, D.C.) in a series of human clinical tests (see www.skinnywater.com for more information on research study). From the results of the study, researchers found that drinking one bottle of Skinny Water 30-60 minutes before each meal, average weight-loss was 10 pounds over a period of 8 weeks when combined with moderate daily exercise. Skinny Water is all-natural, containing no preservatives, caffeine, calories, or sugar, and is completely ephedra-free. Skinny Water contains essential nutrients, plus calcium, silica and potassium combined with the clinically-proven weight loss ingredient, "Super CitriMax," which enhances metabolic rates and provides a safe and natural method of weight loss and weight management.

"With the American public becoming increasingly health and weight conscious, Skinny Water fills a growing need in the marketplace. We are extremely excited about introducing Skinny Water to today's diet-conscious consumer, and are thrilled to have entered into this tremendous partnership with 7-Eleven, and their significant market presence throughout the U.S.," commented Michael Salaman, President of Creative Enterprises International, Inc. "Through its wide range of high quality products, convenient locations and affordable price points, 7-Eleven has established itself as THE convenient destination for Americans on-the-go," said Mr. Salaman.

Moving forward with an aggressive marketing and promotional campaign, CEII is implementing a broad and comprehensive advertising and marketing campaign, encompassing television, radio, print media and internet advertising.

Jana Natural European Artesian Water and Jana Skinny Water are exclusively imported to North America from Croatia by Creative Enterprises International, Inc. through an exclusive agreement with The Agrokor Group (www.agrokor.hr), one of Europe's largest food, beverage and retailing conglomerates.

Jamnica (JANA) is a wholly-owned subsidiary of The Agrokor Group is South Eastern Europe's largest bottled water manufacturer. Jana Natural European Artesian Water (www.janawater.com) was the recent EAUSCAR Award winner at the 2005 Paris Aqua Expo as "Highest Quality Water" in the world. Pumped directly from a 2,500 foot deep aquifer in the hills of St. Jana, this 3,000-year-old source has an exceptionally fresh taste, and contains a very healthy mineral composition with a pH level of between 7.4 and 7.6. Jana Water is bottled by Jamnica d.d., a division of Agrokor, which bottles over 300,000,000 liters of water per year.

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Headquartered in Dallas, Texas, 7-Eleven, Inc. operates or franchises approximately 5,800 7-Eleven® stores in the United States and Canada and licenses more than 22,700 7-Eleven stores in 17 other countries and U.S. territories throughout the world. During 2004, 7-Eleven stores worldwide generated total sales of approximately $41 billion. Find out more online at http://www.7-Eleven.com.

About Creative Enterprises International, Inc.

CEII is a national and international marketing and distribution company that identifies emerging trends in healthy consumer products. Once CEII identifies a growing trend, it then creates and sources top quality products to satisfy and fulfill the anticipated consumer market demand. For additional information about Creative Enterprises International, please visit our website, www.creativepi.com.

This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements, which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, risks set forth in documents filed by the company from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of, the Company, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.

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