SOURCE: Drinks Americas Holdings, Ltd.

December 03, 2007 07:00 ET

Drinks Americas Accelerates Trump Super Premium Vodka Shipments to Russia Ahead of Schedule

First Order of Trump Super Premium Vodka to Ship to Russia in December

WILTON, CT--(Marketwire - December 3, 2007) - Drinks Americas Holdings, Ltd. (OTCBB: DKAM), a leading developer and marketer of premium beverages that partners with renowned icons, announced today that the expansion of its business in Russia has been accelerated. The Company's first shipment as part of Recolte's contract to purchase almost $7.5mil of Trump Super Premium Vodka will ship in December. This business was originally set to commence next year. Included in the first order are 100 cases of Trump 24K Solid Gold Label Super Premium Vodka which will retail for $200 per bottle.

In November, Drinks Americas entered into a contract with Recolte, a Russian distributor, to expand its Trump Super Premium Vodka to Russia. The contract includes an annual minimum order from Recolte for 50,000 cases, valued at approximately $7.5 million.

Recolte has accelerated its order due to the overwhelming demand resulting from the brand launch of Trump Super Premium Vodka at Moscow's Millionaires Fair last week. The famous exhibition, held in one of Moscow's largest exhibition halls, features the world's most prominent luxury goods and is attended by only qualified millionaires and Russia's most affluent consumers. This year's fair was successful in attracting luxury exhibits from around the world, with Trump Super Premium Vodka unveiled by Recolte under the glare of media and press attention and over 50,000 visitors. Orders for 112 bottles of Trump 24K Solid Gold Label Vodka were actually received at the show.

Recolte will be Drinks Americas' exclusive distributor in Russia. In 2005, the vodka market in Russia was $10.2 billion and is expected to double in size by 2009.

In late 2006, Drinks Americas launched Trump Super Premium Vodka, which has been one of the most successful spirits launches on record. The product is currently available in 47 states in the US and sold in duty free shops in the Caribbean and Canada.

Patrick Kenny, President and CEO Drinks Americas, stated, "The sales revenue implications to Drinks Americas from our expansion to Russia are significant. Our export gross margins are in line with our overall spirits business and our partners are strongly supporting the Trump Super Premium launch. I recently traveled to Russia and saw that the consumer acceptance of the brand was overwhelming. This early order, well ahead of our original launch schedule, is a clear indication of the Trump Super Premium brand's potential for tremendous growth in Russia."

The Spirits Journal recently gave a "four stars" and "highly recommended" rating to Trump Super Premium Vodka, which is produced at Wanders in Holland, a distiller which has been crafting vodka since 1651.

About Drinks Americas

Drinks Americas was founded in 2004 by J. Patrick Kenny, a leading expert in beverage sales and marketing. Mr. Kenny developed his industry expertise in a variety of management positions at the world's leading beverage companies, including Joseph E. Seagram and Sons and The Coca-Cola Company. He has also acted as advisor to several Fortune 500 beverage and marketing companies, and has participated in several beverage industry transactions.

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic beverages includes Donald Trump's Trump Super Premium Vodka and Willie Nelson's Old Whiskey River Bourbon. The Company's non-alcoholic brands include the distribution of Paul Newman's Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, and Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information, please visit our website at

About Recolte

Company Recolte belongs to the holding company Trend Asset Management Company headed by Alexander Timofeev. The mission of the company is the distribution of exclusive and high quality products. The company has a broad distribution network in Russia and the CIS countries.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact Information

  • Contact:

    Investor Relations Contacts
    Stanley Altschuler / Ryan Daniels
    Strategic Growth International
    150 East 52nd Street, 22nd Fl.
    New York, NY 10022
    (212) 838-1444
    Email Contact

    Recolte Public Relations Agency
    Dutch Design House
    Julia Brailovskaia
    Marksistskaya 34/4
    Moscow, Russia
    Email Contact

    Drinks Americas Contact
    Charles Davidson
    Drinks Americas, Inc.
    372 Danbury Road
    Wilton, CT 06897
    (203) 762-7000
    Email Contact