SOURCE: Drinks Americas Holdings, Ltd.

February 20, 2007 07:00 ET

Drinks Americas to Add Trump 24K Super Premium Vodka Bottle With 24 Karat Gold Label to Trump Brand Lineup

Luxury Item Already Has Night Club and Bar Demand With 1000 Cases Pre-Sold

WILTON, CT -- (MARKET WIRE) -- February 20, 2007 -- Drinks Americas Holdings, Ltd. (OTCBB: DKAM) ("Drinks Americas" or the "Company") announced today that it will be launching Trump Super Premium Vodka 24K starting in about a month.

Trump Super Premium Vodka will be available in a bottle decorated with pure twenty-four karat gold, with an expected retail price of $100 per bottle. The distinct Trump Super Premium Vodka decanter's design was created by Milton Glaser. Trump Super Premium Vodka 24K will have a label of reflective 24 karat gold leaf and will be available in a stunning black specially crafted gift box. The front label will continue to carry the brand tag line "Trump, The Worlds Finest Super Premium Vodka."

Patrick Kenny, CEO of Drinks, said, "We created several of these bottles for our kick off events over the last several months. The look of 24 karat gold was spectacular. We gave one bottle to Donald Trump and another bottle to P. Diddy at the Miami Trump/P. Diddy Album kick-off event. These bottles were widely seen in the press. Before we knew it, we had a number of club and key accounts calling and asking where they could secure this very special product. The Company proceeded to pre-sell this special item to our distributors, and our sales team immediately came back with over 1,000 cases of orders. We accelerated production of this stunning gold offering and made it part of the Trump Super Premium brand line."

Donald Trump stated, "The presentation of Trump Super Premium Vodka is like no other in the beverage world today. It is universally recognized that the product tastes spectacular and exceeds all expectations. The addition of the Trump Super Premium 24K package, which will ship by April, is very exciting. We think clubs looking to distinguish themselves and market to a very special clientele will be thrilled to have the bottle sold in their establishments. As with Trump Super Premium Vodka, everyone who tries it tells us the product is delicious. The Trump 24K gold is now truly a super premium gold standard!"

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Donald Trump's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream. Drinks non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information, please visit our website at www.drinksamericas.com.

NOTE TO MEDIA: For Interviews, call Charles Davidson, Drinks Americas, (203) 762-7000, Ext. 18.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact Information

  • Investor Relations Contacts:
    Stanley Altschuler / Ryan Daniels
    Strategic Growth International
    150 East 52nd Street, 22nd Fl.
    New York, NY 10022
    (212) 838-1444
    Email Contact

    Public Relations Contact:
    Michael Smith
    Rubenstein Public Relations
    1345 Avenue of the Americas
    30th Floor
    New York, NY 10105-0109
    (212) 843-8328
    Email Contact