SOURCE: Drinks Americas Holdings, Ltd.

August 13, 2007 07:00 ET

Drinks Americas Announces Fast Start for Its Newly Added 1.75 Liter Size Trump Super Premium Vodka

WILTON, CT--(Marketwire - August 13, 2007) - Drinks Americas Holdings, Ltd. (OTCBB: DKAM), an owner, developer and marketer of premium beverages associated with renowned icons, including Donald Trump, Paul Newman & Willie Nelson, announced today that case shipments of its new 1.75 liter bottle of Trump Super Premium Vodka have already generated more than $400,000 in sales in the first 30 days of availability to distributors. The revenue will be reflected in the Company's second fiscal quarter for the period ending October 30, 2007.

J. Patrick Kenny, President & Chief Executive Officer of Drinks Americas, stated, "We are pleased and excited to introduce our Trump Super Premium Vodka 1.75 liter bottle, which further leverages our Trump trademark, one of the most well-known and widely recognized in the world. As the largest bottle in our Trump product line, distributors recognize its sales potential based on the product's exceptional smooth taste and distinctive package design. We now offer 'The World's Finest Super Premium Vodka' in four sizes."

The Trump Super Premium Vodka 1.75 liter size bottle will be targeted for back-bar displays and on-premise promotions across all major markets throughout the U.S. The brand is currently available in 46 states, covering 15,000 on-premise accounts and over 50,000 off-premise retail accounts, including liquor stores and supermarkets.

Mr. Kenny concluded, "Heading into the peak holiday season, we expect strong revenue growth across our Trump product line throughout our current fiscal second quarter and upcoming third quarter. Revenue of $400,000 for initial shipments on the 1.75 liter bottle alone represents nearly 50% of our recently reported revenue for our fiscal fourth quarter of 2007. With the product's growing success and awareness, we continue to expand our market reach across all points of distribution on the consumer level. We look forward to begin extending our Trump Super Premium Vodka line with a selection of five flavors later this quarter."

Trump Super Premium Vodka is on track to ship 100,000 cases in its first 12-month period ending November 2007. Drinks Americas recently reported record revenue results for its 2007 fiscal year, which ended April 30, 2007. Revenue for the year was $6.1 million, a 248% increase over its 2006 fiscal year.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic beverages includes Trump Super Premium Vodka and Willie Nelson's Old Whiskey River Bourbon. The Company's non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information, please visit our website at

Drinks Americas was founded in 2004 by J. Patrick Kenny, a leading expert in beverage sales and marketing. Mr. Kenny developed his industry expertise in a variety of management positions at the world's leading beverage companies, including Joseph E. Seagram and Sons and The Coca-Cola Company. He has also acted as advisor to several Fortune 500 beverage marketing companies, and has participated in several beverage industry transactions.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact Information

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