SOURCE: Drinks Americas Holdings, Ltd.

February 15, 2007 07:00 ET

Drinks Americas Announces Rapid National Expansion of Newman's Own Distribution

WILTON, CT -- (MARKET WIRE) -- February 15, 2007 -- Drinks Americas Holdings, Ltd. (OTCBB: DKAM) ("Drinks Americas" or the "Company") announced today that the national expansion of Newman's Lightly Sparkling Fruit Juice Drinks is well underway.

Patrick Kenny, President and CEO of Drinks Americas, announced today that a substantial number of new accounts have authorized and purchased Newman's Own products. These new customers include Foodtown Supermarkets (60 stores in the New York metropolitan area), Amish Markets, Fairway Markets, Marcus Dairy Distributors (in Connecticut and New York), Alaska Distributors (in Washington State and Alaska), Quality Food Centers (53 stores in the Pacific Northwest), Bristol Farms (17 stores in Southern California), Gleason's (15 stores in Southern California), Scolari's (27 stores in Nevada), Metropolitan Markets (15 stores in the Seattle area), Eckerd's Drug Stores, Key Food Supermarkets (in the New York metropolitan area), Grand Union Supermarkets (in the New England area), and Fresh Grocers (7 stores in the Philadelphia area). The foregoing adds to the long list of distributors and retailers that comprise the Company's current customer base, including the joint venture with Beyer Farms/Tuscan Dairy, ShopRite Supermarkets, Shaw's Supermarkets, 7-Eleven, King Kullen Supermarkets, and numerous distributors nationally.

Mr. Kenny also indicated a broad acceptance Newman's Own beverages by institutional food service accounts, with Newman's Drinks now being sold at Columbia University, Cornell University, Wagner College and Adelphi University.

Drinks Americas' national expansion of its soft drinks follows last year's successful test marketing of its Newman's Lightly Sparkling Fruit Juice Drinks in the New York metropolitan area. Simultaneously with the national roll-out, Drinks Americas has expanded its product line of Newman's Drinks to include six fruit sodas and three fruit flavored, lightly sparkling waters. The Newman's drinks are all natural and are certified kosher, and the sodas are made with real fruit juice and pure cane sugar.

Mr. Kenny added, "We are particularly thrilled with great out-of-the-box volume and consumer acceptance of the new cherry flavored sparkling fruit juice drink which has shown early and surprising volume. We are also excited about the fact that Newman's Own volume is up 82% percent over last calendar year, including Shoprite Supermarkets in metropolitan New York which has experienced a double digit growth rate."

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Donald Trump's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream. Drinks non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information, please visit our website at www.drinksamericas.com.

NOTE TO MEDIA: For Interviews, call Charles Davidson, Drinks Americas, (203) 762-7000, Ext. 18.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact Information

  • Investor Relations Contacts:

    Stanley Altschuler / Ryan Daniels
    Strategic Growth International
    150 East 52nd Street, 22nd Fl.
    New York, NY 10022
    (212) 838-1444
    Email Contact

    Public Relations Contact:
    Michael Smith
    Rubenstein Public Relations
    1345 Avenue of the Americas
    30th Floor
    New York, NY 10105-0109
    (212) 843-8328
    Email Contact