SOURCE: Drinks Americas Holdings, Ltd.

March 16, 2006 12:50 ET

Drinks Americas Announces World Renowned Milton Glaser to Design Bottle Decoration and Label for Specially Developed Bruni Glass Trump Super Premium Vodka Decanter

WILTON,CT -- (MARKET WIRE) -- March 16, 2006 -- Drinks Americas Holdings, Ltd. (OTC BB: DKAM) (Drinks Americas or the "Company") today announced that award winning designer and artist Milton Glaser has agreed to work with Drinks to create a bottle design for Trump Super Premium Vodka. Drinks further announced that Bruni Glass has been awarded the contract to supply a unique and specially crafted decanter bottle for the project.

Patrick Kenny, CEO of Drinks Americas stated, "In the recent past we announced that in support of the launch of Trump Super Premium Vodka we would search the world for the finest packaging, product and presentation worthy of the Trump trademark. As we looked for the world's finest packaging, we asked suppliers to create something unique, reflective of the trademark and spectacular, and we believe Bruni Glass has done that. In the design of the package once the bottle was selected we had to look no further than New York's own Milton Glaser. We were ecstatic when he agreed to take on the project."

Milton Glaser (b.1929) is among the most celebrated graphic designers in the world today. He has had the distinction of one-man-shows at the Museum of Modern Art and the Georges Pompidou Center. In 2004, he was selected for the lifetime achievement award of the Cooper Hewitt National Design Museum. He co-founded Pushpin Studios, New York Magazine, and has taught at the School of Visual Arts in New York City for 50 years. He opened Milton Glaser, Inc. in 1974, and continues to produce an astounding amount of work in many fields of design to this day.

Kenny further stated, "Drinks Americas is in the finishing stages of selecting what we think will be the world's finest vodka to be the final ingredient of Trump Super Premium Vodka. When that process is completed, we will unveil the product."

Milton Glaser stated, "Designing a label to adequately express Donald Trump's spirit is a formidable assignment. I'll leave the question as to whether I have succeeded to the drinking public. Cheers."

Mr. Roberto del Bon, President of Bruni Glass, parent company Vetrerie Bruni SPA, Milan, Italy has confirmed that BGP has been chosen, after a long and carefully planned world wide selection process, as the supplier of choice for the new Trump Super Premium Vodka.

Mr. del Bon said, "We are very pleased and honored to have been chosen by Drinks Americas and Donald Trump. It is a testament to our company's on going drive for superiority in creation, design and fulfilling our customer's fullest expectations. The new Trump bottle which we have named the Millennium decanter was created using state of the art computer graphics design technology and molding procedures in the design facility of the Milan headquarters. It features multi-faceted, sculpted profile with exceptional height and 'presence' in keeping with the dynamism of the Trump trademark."

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream; Roy Yamaguchi's Y Sake. Drinks non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks.

Other products owned and distributed by Drinks include Damiana, the Mexican liqueur, Aguila Tequila; Norman's Wines from Australia's oldest winery, Drinks' award-winning Cohete Rum Guarana from Panama, 1812 Beer from Sackets Harbor Brewery, Swiss T and Rheingold Beer. Old Whiskey River, Y Sake, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition.

For further information, please visit our website at www.drinksamericas.com.

Contact Information

  • For More Information Contact:

    Charles Davidson
    Drinks Americas, Inc
    (203) 762-7000
    info@drinksamericas.com

    Investor Relations Contacts:

    Fred Schulman
    General Counsel
    East Coast Venture Capital
    241 Fifth Avenue, Suite 302
    New York, NY 10016
    (212) 686-1515

    Stanley Altschuler
    Investor Relations
    Strategic Growth International
    150 East 52nd Street, 22nd Fl.
    New York, NY 10022
    (212) 838-1444