SOURCE: Drinks Americas Holdings, Ltd.

January 31, 2008 07:00 ET

Drinks Americas Bourbon Business Over 50 Percent Higher Than Last Year

WILTON, CT--(Marketwire - January 31, 2008) - Drinks Americas Holdings, Ltd. (OTCBB: DKAM), a leading developer and marketer of premium beverages that partners with renowned icons, announced today that case sales of its Willie Nelson's Old Whiskey River Bourbon is up over 50% nationally as compared to prior fiscal year-to-date case sales. Total sales of all bourbon brands grew approximately 4% in 2007.

The key market of Florida has increased case sales over 1,700 percent over prior fiscal year-to-date sales. Texas, another key market for the bourbon, is up over 13%.

Willie Nelson's Old Whiskey River Bourbon, an award-winning, small batch, six year old bourbon, is to be featured at 944 Magazine's Super Village Celebrity Poker Tournament in Phoenix during Super Bowl week.

J. Patrick Kenny, Drinks Americas' Chief Executive Officer, stated, "Willie Nelson's Old Whiskey Bourbon, an award-winning, small batch, six year old bourbon, is growing well above both the national trend and the trend in its key states. Drinks' sponsorship of 944 Magazine's Celebrity Poker Tournament in Phoenix during Super Bowl week is the start of our high profile, targeted brand support that we think will continue to accelerate the brand's growth. 944's Super Village is expected to be one of the most star-packed places during Super Bowl week. Old Whiskey River is growing in almost every state where the brand is distributed."

ABOUT DRINKS AMERICAS

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic beverages includes Trump Super Premium Vodka and Willie Nelson's Old Whiskey River Bourbon. The Company's non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information, please visit our website at www.drinksamericas.com

Drinks Americas was founded in 2004 by J. Patrick Kenny, a leading expert in beverage sales and marketing. Mr. Kenny developed his industry expertise in a variety of management positions at the world's leading beverage companies, including Joseph E. Seagram and Sons and The Coca-Cola Company. He has also acted as advisor to several Fortune 500 beverage marketing companies, and has participated in several beverage industry transactions.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact Information

  • Contacts:

    Investor Relations:
    David Elias
    DME Capital, LLC
    516-967-0205
    Email Contact

    Public Relations:
    Sami Ghazi
    Dan Klores Communications
    386 Park Avenue South, 10th floor
    New York, NY 10016
    Tel 212-981-5134
    Email Contact

    Drinks Americas
    Charles Davidson
    Drinks Americas, Inc.
    372 Danbury Road
    Wilton, CT 06897
    (203) 762-7000
    Email Contact