SOURCE: Drinks Americas Holdings, Ltd.

March 09, 2007 07:00 ET

Drinks Americas Elects New Board Member

Hubert Millet Brings Extensive Global Branding Expertise

WILTON, CT -- (MARKET WIRE) -- March 9, 2007 -- Drinks Americas Holdings, Ltd. (OTCBB: DKAM), a leading developer and marketer of premium beverages associated with renowned icons, announced today that Hubert Millet has been elected to its Board of Directors. An international senior executive with over 40 years of experience in consumer products, Mr. Millet spent over 20 years in senior management positions in the beverage industry, where he served as President of Seagram's Global Brands Division and Chief Executive Officer of the Cointreau Group. Mr. Millet is currently a board member of Hermes USA, a prestigious leather goods, fashion and perfume company based in Paris, France.

"We are very excited to have Hubert Millet join our Board of Directors," commented J. Patrick Kenny, President and Chief Executive Officer of Drinks Americas. "He adds depth and further expands our team. With over 20 years experience in the beverage industry, Hubert brings a wealth of expertise and invaluable insight into the development and marketing of beverage brands on a global scale. With the growing success of Trump Super Premium Vodka, combined with several products in development, Hubert's appointment reflects our commitment to becoming one of the fastest growing beverage companies in the world."

Mr. Millet said, "I am thrilled to join Drinks Americas' Board of Directors and work with their superb management team. With the Company's unique strategy that combines premium beverages with renowned icons, Drinks Americas is well positioned to become a global company. I look forward to contributing by leveraging my expertise and international relationships for the Company's product development, distribution and marketing plans to maximize the Company's international growth opportunities."

A native of France, Hubert Millet is an international consultant and an adviser to the French government on foreign trade. Mr. Millet was President of Seagram's Global Brands Division based in Paris. He also served as Chairman and Chief Executive Officer of Seagram's Mumm Martell Group. During this time, he was Chairman of Barton & Guestier SA and Herve Leger, and board member of Martell Cognac, G.H. Mumm, Perrier-Jouet and Tropicana Europe.

Mr. Millet was also President and Chief Executive Officer of the Cointreau Group. He is currently a board member of Hermes USA. A graduate of the University of Paris, he received four major French decorations, including Officer of National Order of Merit and Officer of the Legion of Honor. Mr. Millet resides in Hilton Head, South Carolina.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic beverages includes Donald Trump's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream. The Company's non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information, please visit our website at

NOTE TO MEDIA: For Interviews, call Charles Davidson, Drinks Americas, (203) 762-7000, Ext. 18.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact Information

  • Investor Relations Contacts:
    Stanley Altschuler / Ryan Daniels
    Strategic Growth International
    150 East 52nd Street, 22nd Fl.
    New York, NY 10022
    (212) 838-1444
    Email Contact

    Public Relations Contact:
    Michael Smith
    Rubenstein Public Relations
    1345 Avenue of the Americas
    30th Floor
    New York, NY 10105-0109
    (212) 843-8328
    Email Contact