January 24, 2008 08:35 ET

Drinks Americas Engages Dan Klores Communications as Public Relations Firm

Firm to Handle Flow of Strategic Announcements and Brand Launches

WILTON, CT--(Marketwire - January 24, 2008) - Drinks Americas Holdings, Ltd. (OTCBB: DKAM), a leading owner, developer, and marketer of premium Iconic alcoholic and non-alcoholic beverage brands, announced today that it has retained Dan Klores Communication (DKC) to handle its public relations worldwide.

J. Patrick Kenny, President and CEO of Drinks Americas, stated, "As the company grows, we need to ensure that we have partner agencies that understand our industry and can assist us in managing the strong media interest in our Icon brands. With our evolving relationship with Universal Interscope and our participation in events such as next week's Super Village sponsorship in Phoenix during the Super Bowl with 944 Magazine or Willie Nelson's Old Whiskey River Sponsorship of the event's Celebrity Poker Tournament, Dan Klores Public Relations' activity is an important part of our Icon marketing plan."

"Drinks America is an innovative company with a unique business model and superior products," said Adam Schiff, Senior Vice President, DKC. "In today's cluttered marketplace, it is essential to stand out from the competition and Drinks has shown the ability to do so by building brands with Iconic high-profile partners. We look forward to working with this cutting edge company and its Iconic group of products, building these already valuable assets together."

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic beverages includes Trump Super Premium Vodka and Willie Nelson's Old Whiskey River Bourbon. The Company's non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award-winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information, please visit our website at www.drinksamericas.com.

Drinks Americas was founded in 2004 by J. Patrick Kenny, a leading expert in beverage sales and marketing. Mr. Kenny developed his industry expertise in a variety of management positions at the world's leading beverage companies, including Joseph E. Seagram and Sons and The Coca-Cola Company. He has also acted as advisor to several Fortune 500 beverage marketing companies, and has participated in several beverage industry transactions.

About DKC

Founded in 1991, DKC provides public relations and integrated marketing services to a diverse roster of clients, which includes: Delta Air Lines, United Technologies Corporation, General Motors, Sirius Satellite Radio, New Balance athletic shoes, Hard Rock Hotels, Resorts and Casinos, Sprint, Wenner Media/Us Weekly, Esquire Magazine, HBO, the Mailman School of Public Health at Columbia University, the Children's Health Fund and the National Basketball Association.