SOURCE: Drinks Americas Holdings, Ltd.

January 05, 2007 07:00 ET

Drinks Americas Expands Fine Wine Collection

Launches Casa BoMargo Line of Fine Italian Wines With Nationally Known Personality Bo Dietl; National Distribution in the First Quarter

WILTON, CT -- (MARKET WIRE) -- January 5, 2007 -- Drinks Americas Holdings, Ltd. (OTCBB: DKAM), a developer and marketer of premium beverages associated with renowned icons, has commenced the import and sale of selective fine Italian wines under the Casa BoMargo brand in association with Bo Dietl, a media personality well known for his long and distinguished prior career in law enforcement, which was featured in the movie "One Tough Cop." Through his consulting group, Beau Dietl and Associates, Mr. Dietl has developed a national persona and is heard weekly on the "Imus in the Morning" radio show, as well as other regular appearances on major network and cable television programs.

Drinks Americas has begun selling Casa BoMargo wines in the New York metro and Connecticut markets through Phoenix Beverages and New England Wine & Spirits, respectively. The Company anticipates national distribution during the first quarter of the 2007 calendar year.

Patrick Kenny, President and Chief Executive Officer of Drinks Americas Holdings, Ltd., said, "In the first week, we have already sold several hundred cases of Casa BoMargo to over 200 first class restaurants that recognize the quality of the product and the brand's potential. Our association with Bo Dietl complements our diversified portfolio of premium beverages. Bo Dietl is a New York icon and associated with premium products including fine dining and superior Italian wines. Bo asked us to find a line of wines that we could import into the U.S. market and attach his well known name to the brand."

Bo Dietl, said, "I just fell in love with these wines. I asked Patrick and my friends at Drinks Americas to import them to America for me. I look forward to actively assisting the Company in introducing the wines to my national network in the hospitality industry. On my trip to Italy with my beloved fiancée Margo, we visited wineries in the region and selected the best wines as those for our Casa BoMargo brand. A portion of the profits from the sale of Casa BoMargo wines will be donated to Paul Newman's Hole in the Wall Gang Camp."

In Veneto, two superior wines, a Pinot Grigio and a Rosso Riserva Castel Del Monte from Danese, were selected. In Tuscany, Mr. Dietl found a delectable Chianti Riserva. To complete the line, an exquisite hand crafted Lucciaio from Pieve del Escovo was selected.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Donald Trump's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream. Drinks' non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information, please visit our website at

NOTE TO MEDIA: For Interviews, call Charles Davidson, Drinks Americas, (203) 762-7000, Ext. 18.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact Information

  • Investor Relations Contacts:

    Stanley Altschuler / Ryan Daniels
    Strategic Growth International
    150 East 52nd Street, 22nd Fl.
    New York, NY 10022
    (212) 838-1444
    Email Contact

    Public Relations Contact:

    Rubenstein Public Relations
    1345 Avenue of the Americas
    30th Floor
    New York, NY 10105-0109
    Michael Smith
    Email Contact