SOURCE: Drinks Americas Holdings, Ltd.

March 13, 2008 07:34 ET

Drinks Americas Expands Portfolio Russian Sales Accelerate

WILTON, CT--(Marketwire - March 13, 2008) - Drinks Americas Holdings, Ltd. (OTCBB: DKAM) (the "Company"), a leading owner, developer and marketer of premium beverages, today announced today the long awaited shipment and commencement of sales of its line of Trump Premium Flavored Vodkas, and the forward progress of orders for shipments of Trump Super Premium Vodka to Russia.

The line of Trump Premium Flavored Vodkas, crafted at the Wanders Distillery in Holland, is comprised of Trump Premium Citron, Grape, Orange, and Raspberry, distilled with all natural fruit flavors combined with the award-winning Trump Super Premium Vodka.

The Company has been accumulating orders for several months for thousands of cases of the flavored vodkas, but issues concerning selection of only the very best premium natural flavors had delayed production and shipment. Over 5,000 cases of Trump Premium Flavored Vodkas have been produced and will arrive next week for distribution in New York, New Jersey, Maryland, District of Colombia and Kentucky. Further orders are expected to be received when the product is unveiled at the upcoming Wine and Spirits Wholesalers Convention in Las Vegas in April.

J. Patrick Kenny, the CEO of the Company, said, "We have been anxiously awaiting the addition of Trump Premium Flavored Vodkas to our line of products. This will enhance and expand our shelf presence in bars and liquor stores, add revenue, and leverage the success we have had to date with award-winning Trump Super Premium Vodka. We are very happy with the great interest in this new line by retailers and our domestic and international distributors, and look forward to an accelerated rate of orders now that deliveries can be made."

The Company also announced that it expects to ship several orders to Russia as the logistical issues that have caused recent delays in the shipment of Trump Super Premium Vodka to Russia have been resolved. Production pursuant to two orders for 4,000 cases each from Recolte, the Company's distributor in Russia, is now moving forward, with shipment pending the receipt of mandatory tax stamps from Russian import authorities. The Company highlighted the fact that its agreement with Recolte involves full payment for all goods in advance of shipping.

Patrick Kenny said, "As we work through our fourth fiscal quarter, we are encouraged to see the fruits of our intense labor. While shipments of our flavored vodkas and fulfillment of our projected orders from Russia were delayed last quarter, we now see that our work is on track to yield significant long term results. We are very satisfied and encouraged by the work done by Recolte in Russia to pre-sell Trump Super Premium Vodka, and are excited about the prospect of expanding our relationship with Recolte to include our upcoming cognac product with Dr. Dre. This anticipated cognac launch is to be the first of several projected products with Dr. Dre, and the Dr. Dre partnership is only the first transaction arising out of our partnership with Interscope Geffen A&M. It is no wonder that our board and our employees are extremely excited about our Company's prospects over the coming year."

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic beverages includes Donald Trump's award winning Trump Super Premium Vodka and Willie Nelson's Old Whiskey River Bourbon. The Company's non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters. Drinks Americas recently formed a joint venture with Universal Music's Interscope, Geffen, A&M Records to develop and market beverage products.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information, please visit our website at

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

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