SOURCE: Drinks Americas Holdings, Ltd.

February 12, 2007 06:30 ET

Drinks Americas Expands Trump Super Premium Vodka in the Colorado Market

Trump Super Premium Vodka Now Available in 27 States and Canada

WILTON, CT -- (MARKET WIRE) -- February 12, 2007 -- Drinks Americas Holdings, Ltd. (OTCBB: DKAM), a leading developer and marketer of premium beverages associated with renowned icons, has commenced the sale of Trump Super Premium Vodka in the Colorado market. The Company assigned exclusive distribution rights in the state to the National Distributing Company.

Trump Super Premium Vodka is now distributed in 27 states, as well as selected duty-free operations in Ontario and Quebec, Canada. The product is on track to expand to all 50 states over the next several months.

Mr. J. Patrick Kenny, President and Chief Executive Officer of Drinks Americas, stated, "Colorado is a significant market opportunity to drive sales growth for Trump Super Premium Vodka. Sales are already substantial and we are having a great deal of success in the ski areas. The Trump name is one of the most recognizable and valuable global trademarks in existence today, synonymous with the very best of class. "

Jim Smith, President and Managing Director of National Distributing Company in Colorado, stated, "National Distributing Company is excited about the opportunity to work with Drinks Americas to distribute Trump Super Premium Vodka to our customers throughout the state of Colorado. Given the unparallel brand recognition of the Trump trademark, building consumer equity in our luxury markets with a world class vodka will most assuredly set a new standard of quality and excellence in the category."

Trump Super Premium Vodka was created by third generation vodka craftsman Jacques du Lat and is produced by the Wanders Distillery in Holland, master distillers since 1658. Unlike most vodkas, which use neutral grains as a base, Trump Super Premium Vodka is distilled five times from select European wheat, filtered twice, then stored in stainless steel tanks for six months.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Donald Trump's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream. Drinks non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information, please visit our website at www.drinksamericas.com.

NOTE TO MEDIA: For Interviews, call Charles Davidson, Drinks Americas, (203) 762-7000, Ext. 18.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact Information

  • Investor Relations Contacts:
    Stanley Altschuler / Ryan Daniels
    Strategic Growth International
    150 East 52nd Street, 22nd Fl.
    New York, NY 10022
    (212) 838-1444
    Email Contact

    Public Relations Contact:
    Michael Smith
    Rubenstein Public Relations
    1345 Avenue of the Americas
    30th Floor
    New York, NY 10105-0109
    (212) 843-8328
    Email Contact