SOURCE: Drinks Americas Holdings, Ltd.

January 18, 2007 07:00 ET

Drinks Americas Expands Trump Super Premium Vodka Internationally to Canada

Trump Super Premium Vodka to Be Sold in Canadian Duty Free Operations in Ontario and Quebec

WILTON, CT -- (MARKET WIRE) -- January 18, 2007 -- Drinks Americas Holdings, Ltd. (OTCBB: DKAM), a leading developer and marketer of premium beverages associated with renowned icons, has received opening orders of Trump Super Premium Vodka for duty free shops in Ontario and Quebec. Spirits are a major component of the global duty free market, a multi-billion dollar luxury goods segment.

Product is being shipped to Peace Bridge Duty Free of Fort Erie, Ontario (the largest duty free land border operator in Canada) and Importations Guay Ltee., of Quebec. Distribution is expected to expand to other duty free shops in Europe and Asia, as well as high-end cruise lines. Drinks Americas is collaborating with its distributor, Haleybrooke International, marketer of Drinks Americas' duty free sales channels worldwide.

Mr. J. Patrick Kenny, President and Chief Executive Officer of Drinks Americas, stated, "The Trump trademark is a globally recognized brand and a perfect fit for the duty free market, a luxury goods business. As we continue to further our distribution across the United States, we believe the international markets represent significant opportunity to drive revenue growth."

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Donald Trump's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream. Drinks' non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information, please visit our website at www.drinksamericas.com.

NOTE TO MEDIA: For Interviews, call Charles Davidson, Drinks Americas, (203) 762-7000, Ext. 18.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact Information

  • Investor Relations Contacts:

    Stanley Altschuler / Ryan Daniels
    Strategic Growth International
    150 East 52nd Street, 22nd Fl.
    New York, NY 10022
    (212) 838-1444
    Email Contact

    Public Relations Contact:

    Michael Smith
    Rubenstein Public Relations
    1345 Avenue of the Americas
    30th Floor
    New York, NY 10105-0109
    (212) 843-8328
    Email Contact