SOURCE: Drinks Americas Holdings, Ltd.

July 06, 2005 07:38 ET

Drinks Americas Forms Fine Wine Company: Drinks Global Imports, LLC

WILTON, CT -- (MARKET WIRE) -- July 6, 2005 -- Drinks Americas Holdings, Ltd. ("Drinks") (OTC BB: DKAM) today announced the formation of its fine wine company, Drinks Global Imports LLC. Drinks, a diversified beverage company, has commenced importing super premium wines from around the world. Drinks has pre-sold selected products it has sourced from Australia, New Zealand, France and Italy and is already preparing to deliver to the market container quantities of selected products.

Richard Shiekman, an industry veteran with extensive experience in fine wines, will head up Drinks Global Imports, reporting to J. Patrick Kenny, CEO of Drinks. Shiekman has extensive industry knowledge having worked at retail, wholesale and production levels both in the U.S. and Europe. "Drinks Global Imports will develop and represent wines with a superior ratio of quality to price," said Sheikman. "We will over-deliver quality at every price point. The opportunity to build a portfolio of super premium fine wines for our customer base is exciting. We are well underway with our Italian, New Zealand and French selections already being ordered and generating company business."

Kenny extolled the virtues of Shiekman as the choice to further build Drinks Global Imports, "His ability to taste, evaluate and select the viability of wines, coupled with his extensive understanding and grasp of the wine industry is evidenced by how quickly this business is scaling up," said Kenny.

Kenny further stated, "Drinks intends to continue to build a full beverage portfolio, and a selection of super premium wines are a key part of that strategy. The consumer demand, margin structure, and distribution fit all make this aspect of the beverage business very attractive to Drinks Americas."

The initial French product group includes Domaine N. & G. Fevre from Chablis, Domaine Nicholas-St. Jemms from Crozes-Hermitage, Dominque Foucher selections from the Loire Valley, Cave Chaintre from Macon, and a select group of high quality "propietaires" from the Cote d'or in Burgundy. The Italian wines include selections from Palazzi in the Veneto and Borgo Cipressi in Tuscany. Additionally, Tenuta San Gorgio offers a great Prosecco. New Zealand selections come from Mariner's Bay -- Marlborough's Sauvignon Blanc and South Island's Chardonnay and Pinot Noir.

Drinks develops, owns, markets, and distributes alcoholic and non-alcoholic premium beverages, often associated with icon celebrities or targeted demographics.

Drinks Americas' portfolio of premium alcoholic beverages includes Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream, Roy Yamaguchi's Y Sake, Aguila Tequila, Normans Wines from Australia's oldest winery, and Drinks' award winning Cohete Rum Guarana from Panama.

Old Whiskey River, Y Sake, Aguila Tequila and Cohete Rum are award winning gold or silver medal award winners from the International Beverage Tasting Institute and the San Francisco Wine and Spirits Competition. The company is also the U.S. distributor for Damiana, the Mexican Liqueur.

Drinks Americas' portfolio of premium non-alcoholic brands include Swiss T (imported naturally brewed tea made with pure cane sugar), and the recently launched Newman's Own All Natural Sparkling Fruit Juice Drinks.

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

For further information, please visit our website at www.drinksamericas.com.

Contact Information

  • Contact:

    Drinks Americas Holdings, Ltd.
    372 Danbury Road
    Wilton, CT 06903
    Att: Charles Davidson
    203.762.7000

    Investor Relations:

    Strategic Growth International
    Stanley Alschuler
    212.838.1444