SOURCE: Drinks Americas Holdings, Ltd.

March 08, 2007 07:00 ET

Drinks Americas Forms Marketing Venture With Hollywood Producers

WILTON, CT -- (MARKET WIRE) -- March 8, 2007 -- Drinks Americas Holdings, Ltd. (OTCBB: DKAM), a leading developer and marketer of premium beverages associated with renowned icons, today announced that it has reached agreement with prominent Hollywood film producers, Mark Burg and Oren Koules, for the cross-marketing of Drinks Americas' beverages in movie and television productions.

Twisted Pictures, Inc., an affiliate of Evolution Entertainment, Inc., the producer of such popular movies as the "SAW" franchise, has agreed to a marketing arrangement whereby the Company's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon, Damiana Liqueur, and Newman's Own Lightly Sparkling Fruit Drinks and Fruit Essence Waters will be placed in its current and future movie and television productions.

Mark Burg and Oren Koules, Co-Presidents of Twisted Pictures and Evolution Entertainment, said, "In movie and television production, product promotions are the future of the film business. With rising costs, this is a great way for a brand to get exposure and hopefully enhance our films. We drink (and love) Trump Super Premium Vodka and Newman's Own Fruit Drinks and Waters, so why wouldn't the characters in our films as well?"

Mark Burg and Oren Koules are veteran film producers, with early producing credits including "Bull Durham," "Can't Buy Me Love," and "Set It Off." The pair formed the production company Twisted Pictures in 2004, and the management/production company Evolution Entertainment in 1998. In addition to developing the SAW franchise and other movies (such as "John Q"), Burg and Koules are the executive producers of "Two and a Half Men" (the top-rated sitcom on television).

J. Patrick Kenny, CEO of Drinks Americas, stated, "As it has become apparent that our products are becoming the celebrities of the beverage business, it is very fitting that our icon-associated beverages have found their way into movie and television productions. We all know that marketing is part show business, and Drinks Americas could not be happier that our icon-related brands will be moving into the spotlight of popular movies and television shows."

Mr. Kenny continued, "Our icon-associated products naturally generate a great deal of publicity. One of the powerful results of this constant exposure is that our reach extends to all forms of electronic and print media. This type of publicity is the purest form of marketing and the quickest route to creating brand awareness. Our new strategic relationship with Twisted Pictures and Mark Burg and Oren Koules is another powerful way that Drinks Americas will place our high-profile products directly in the mind's eye of the consumer."

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Donald Trump's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream. Drinks' non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information, please visit our website at www.drinksamericas.com.

NOTE TO MEDIA: For Interviews, call Charles Davidson, Drinks Americas, (203) 762-7000, Ext. 18.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact Information

  • Investor Relations Contacts:
    Stanley Altschuler
    Ryan Daniels
    Strategic Growth International
    150 East 52nd Street, 22nd Fl.
    New York, NY 10022
    (212) 838-1444
    Email Contact

    Public Relations Contact:
    Michael Smith
    Rubenstein Public Relations
    1345 Avenue of the Americas
    30th Floor
    New York, NY 10105-0109
    (212) 843-8328
    Email Contact