SOURCE: Drinks Americas Holdings, Ltd.

February 14, 2007 07:00 ET

Drinks Americas to Launch Elaborate Media and Promotional Plan for Trump Super Premium Vodka

WILTON, CT -- (MARKET WIRE) -- February 14, 2007 -- Drinks Americas Holdings, Ltd. (OTCBB: DKAM) ("Drinks Americas" or the "Company") announced today that it will commence the execution of its elaborate media and marketing support plan for Trump Super Premium Vodka. The plan will feature the poster version of the artwork of the product created by the famous designer Milton Glaser.

The campaign, utilizing images of Trump Super Premium Vodka and its related artwork, will focus on print and outdoor media. The "Success Distilled," "World's Finest Super Premium," and "Trump Vodka" phrases and artwork will be seen in Wine Spectator Magazine, Cigar Aficionado, The Wall Street Journal and USA Today, as well as Hampton's Magazine, Ocean Drive, Georgia Peach 944, XXL Magazine and numerous other national publications. The artwork and images will also be seen in outdoor posters and on bus shelters.

J. Patrick Kenny, CEO of the Company, further stated that Trump Super Premium Vodka outdoor advertising will also be featured on the electronic marquee of Madison Square Garden for the next 12 months. Kenny said, "There is no more exciting venue in New York to match up with the most exciting premium vodka product launch."

Kenny continued, "Trump Super Premium Vodka is being reordered by all of our initial launch distributors and we are going to fully support their efforts with consumer pull-through programs. The marketing program will also coincide with our introduction of two new sizes for Trump Super Premium Vodka. In October of 2006, Drinks Americas launched Trump Super Premium Vodka in 750 ml and 1 liter sizes, which are now sold in 27 states. The Company is now launching a 50 ml 'mini' bottle and will soon introduce a club size 1.75 Liter bottle, all in the spectacular Milton Glaser design."

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Donald Trump's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream. Drinks non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information, please visit our website at

NOTE TO MEDIA: For Interviews, call Charles Davidson, Drinks Americas, (203) 762-7000, Ext. 18.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact Information

  • Investor Relations Contacts:

    Stanley Altschuler
    Ryan Daniels
    Strategic Growth International
    150 East 52nd Street, 22nd Fl.
    New York, NY 10022
    (212) 838-1444
    Email Contact

    Public Relations Contact:
    Michael Smith
    Rubenstein Public Relations
    1345 Avenue of the Americas
    30th Floor
    New York, NY 10105-0109
    (212) 843-8328
    Email Contact