SOURCE: Drinks Americas Holdings, Ltd.

January 09, 2007 07:00 ET

Drinks Americas Launches Operation of Joint Distribution Venture With Beyer Farms/Tuscan Dairy

WILTON, CT -- (MARKET WIRE) -- January 9, 2007 -- Drinks Americas Holdings, Ltd. (OTCBB: DKAM), a developer and marketer of premium beverages associated with renowned icons, has launched operations of its joint venture with Beyer Farms, Inc./Tuscan Dairy, New York's largest dairy distributor, for the marketing, distribution, delivery, and merchandising of Drinks Americas' non-alcoholic beverage products in the New York metropolitan region.

Drinks Americas shipped over 25,000 cases of its non-alcoholic beverages, including Newman's Own Sparkling Fruit Drinks and Newman's Own Sparkling Flavored Waters throughout selected markets in the northeast and west coast regions. Drinks Americas will add several new non-alcoholic beverages to its product line over the next several months.

Beyer/Tuscan delivers milk and dairy products to over 5,000 customer locations in the metropolitan New York market, including New York City's five boroughs, Long Island, Westchester, and New Jersey. Drinks Americas will merge its current non-alcoholic sales and merchandising resources with the joint venture operation.

Beyer/Tuscan is in the process of securing regulatory approval and licensing to become a beer distributor for the delivery of Drinks Americas' Rheingold Beer to its customer accounts. Rheingold Beer was introduced in New York in 1831 and was purchased by Drinks Americas in October 2005.

Patrick Kenny, President and Chief Executive Officer of Drinks Americas, stated, "Our non-alcoholic beverage business is an integral part of our growth strategy. As we associate well-known icons with our brands, we emphasize exceptional taste and high quality packaging to over-deliver on consumers' expectations of our products. We expect continued sales growth as we rollout our Newman's products on a national basis.

"Our joint venture with Beyer/Tuscan provides us the strategic advantage of our own proprietary route to market in a large and fragmented market of metropolitan New York. It will also be a major advantage in our re-launch of Rheingold Beer over the next couple of months."

Henry Beyer, Chief Executive Officer of Beyer/Tuscan, stated, "I am very excited to combine the resources of our company with the sales and merchandising team of Drinks Americas. The joint venture should become an important part of our business and an additional way for us to service our customers."

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Donald Trump's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream. Drinks non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information, please visit our website at www.drinksamericas.com.

NOTE TO MEDIA: For Interviews, call Charles Davidson, Drinks Americas, (203) 762-7000, Ext. 18.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact Information

  • Investor Relations Contacts:
    Stanley Altschuler / Ryan Daniels
    Strategic Growth International
    150 East 52nd Street, 22nd Fl.
    New York, NY 10022
    (212) 838-1444
    Email Contact

    Public Relations Contact:
    Michael Smith
    Rubenstein Public Relations
    1345 Avenue of the Americas
    30th Floor
    New York, NY 10105-0109
    (212) 843-8328
    Email Contact