SOURCE: Drinks Americas Holdings, Ltd.

December 22, 2006 07:01 ET

Drinks Americas Reports 330% Revenue Growth in the Second Quarter Fiscal 2007

Ships $2 Million of Trump Super Premium Vodka Orders in October and Provides Sales Guidance for 12-Month Period

WILTON, CT -- (MARKET WIRE) -- December 22, 2006 -- Drinks Americas Holdings, Ltd. (OTCBB: DKAM), a developer and marketer of premium beverages associated with renowned icons, reported results for the second quarter ended October 31, 2006. The period includes the first one month sales on the eastern seaboard of Trump Super Premium Vodka. It is the company's expectation that the brand will be available nationally by the beginning of 2007.

On a quarterly basis revenue for the second quarter fiscal 2007 was $2.2 million compared to $0.5 million for the second quarter of the prior year, an increase of 330%. Revenue increased in the first half of the year 210% from $0.8 million to $2.6 million. The increase in sales was principally the incremental revenue gained as a result of the Trump Super Premium Vodka, which was launched in early October.

Patrick Kenny, President & Chief Executive Officer of Drinks Americas Holdings, stated, "Sales and sell through of Trump Super Premium Vodka continue to exceed our expectations. Based on feedback from our distributors, our goal is to ship roughly 150,000 cases of Trump Super Premium Vodka over the first 12-months through the holiday October/November period of calendar 2007.

Mr. Kenny continued, "We believe the Trump Super Premium Vodka brand, along with our Paul Newman sparkling fruit juices and flavored waters, Willie Nelson's Old Whiskey River Bourbon and the relaunch of Rheingold Beer in near term will all be an important contribution to our sales growth in the coming year. We also continue to make progress in introducing our premium wine offerings."

More information on the Company's quarterly results can be found in its 10-Q filing with the SEC.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Donald Trump's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream. Drinks' non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice and Flavored Water Drinks.

Other products owned and distributed by Drinks include Damiana, the Mexican liqueur, Aguila Tequila; Drinks' award-winning Cohete Rum Guarana from Panama, Swiss T and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition.

For further information, please visit our website at www.drinksamericas.com.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact Information


  • Contact for more information:

    Michael Smith
    Rubenstein Public Relations
    212-843-8304

    Investor Relations Contacts:

    Stanley Altschuler / Ryan Daniels
    Strategic Growth International
    150 East 52nd Street, 22nd Fl.
    New York, NY 10022
    (212) 838-1444
    www.sgi-ir.com