SOURCE: Drinks Americas Holdings, Ltd.

January 16, 2007 07:00 ET

Drinks Americas Rolls Out Trump Super Premium Vodka in the Nevada Market

Trump Super Premium Vodka Now Available in 24 States Across the Country

WILTON, CT -- (MARKET WIRE) -- January 16, 2007 -- Drinks Americas Holdings, Ltd. (OTCBB: DKAM), a developer and marketer of premier beverages associated with renowned icons, has commenced the sale of Trump Super Premium Vodka in the Nevada market through Kendall Jackson's co-operative relationship with Johnson Brothers Distributing in Las Vegas.

Mr. Patrick Kenny, President & Chief Executive Officer of Drinks Americas, stated, "Las Vegas is one of the strongest premium imported vodka markets in the country. Trump Super Premium Vodka has created a buzz since it first arrived in the states in early October. With its very fashionable packaging and exceptional smooth taste, the product is truly as the label says, 'The World's Finest Super Premium Vodka.' With the growing excitement of the product at the distributor and consumer level, coupled with the significant rate of reorders from existing customers, we believe Trump Super Premium Vodka will be one of the fastest growing beverages in the market."

Mr. Gary Charmel, General Manager of Johnson Brothers, stated, "Over the past few weeks, we received calls from customers, including major casinos and hotels, inquiring about the availability of Trump Super Premium Vodka, branded with one of the world's most recognizable icons. We are excited to inform them that we are selling the best vodka made in the world. There is an electrifying buzz among our customers and in the media, and we expect Trump Super Premium Vodka to be one of the most successful new product launches in the Southern Nevada Adult Beverage market in 2007."

In August 2006, Drinks Americas entered into a distribution agreement with Kendall Jackson to distribute Trump Super Premium Vodka in a number of states. Kendall Jackson, a billion dollar winery known for its world class wines and state wines, either owns or partners with core distributor operations in 11 states, and is currently distributing Trump Super Premium Vodka in California, Illinois, Colorado and Nevada. Trump Super Premium Vodka is the only spirit brand marketed by Kendall Jackson at this time.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Donald Trump's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream. Drinks non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information, please visit our website at

NOTE TO MEDIA: For Interviews, call Charles Davidson, Drinks Americas, (203) 762-7000, Ext. 18.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact Information

  • Investor Relations Contacts:
    Stanley Altschuler / Ryan Daniels
    Strategic Growth International
    150 East 52nd Street, 22nd Fl.
    New York, NY 10022
    (212) 838-1444
    Email Contact

    Public Relations Contact:
    Michael Smith
    Rubenstein Public Relations
    1345 Avenue of the Americas
    30th Floor
    New York, NY 10105-0109
    (212) 843-8328
    Email Contact