SOURCE: Drinks Americas Holdings, Ltd.

April 23, 2007 07:00 ET

Drinks Americas' Sales of Trump Super Premium Vodka Expand to Texas, Michigan, Washington, Oregon, New Mexico and Mississippi and Caribbean Duty Free Markets

Trump Super Premium Vodka 1.75L Size to Launch in May; Key Market Reorders Flowing; First 1000 Cases of 24K Trump Gold Being Shipped

WILTON,CT -- (MARKET WIRE) -- April 23, 2007 -- Drinks Americas Holdings, Ltd. (OTCBB: DKAM) ("Drinks Americas" or the "Company") today announced that it has begun to ship Trump Super Premium Vodka to Texas, Michigan, Washington, Oregon, New Mexico and Mississippi and to duty free outlets in the Caribbean, with over 3500 cases (over $385,000) in initial orders. The Company is now distributing Trump Super Premium Vodka in 34 states.

Drinks Americas also announced that it will commence shipping Trump Super Premium Vodka in the new 1.75 liter size in the month of May, with over 5000 cases (i.e., over $500,000) currently on order.

The Company further disclosed that the first 1000 cases (i.e., $100,000) of "24K" (one liter bottles of Trump Super Premium Vodka decorated with pure 24 karat gold) will ship in May with additional orders being received from its distributors.

Patrick Kenny, President and CEO of Drinks Americas, said, "Trump Super Premium Vodka continues to sell well, with turnover and re-orders both in retail stores and in 'on premises' accounts being exceptional. Sales turnover in the key markets of New York, Florida, and California have been particularly rapid, with these major markets having reordered an additional 20,000 cases in total since the initial launch period in October and November of the prior year. We are excited about expanding our sales volume across all of the states, enhanced by the launches of our magnificent 1.75L and 24K bottles of our Trump Super Premium Vodka."

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Donald Trump's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream. Drinks non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information, please visit our website at www.drinksamericas.com.

NOTE TO MEDIA: For Interviews, call Charles Davidson, Drinks Americas, (203) 762-7000, Ext. 18.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact Information


  • For More Information Contact:
    Charles Davidson
    Drinks Americas, Inc
    (203) 762-7000
    Email Contact

    Investor Relations Contacts:
    Stanley Altschuler / Ryan Daniels
    Strategic Growth International
    150 East 52nd Street, 22nd Fl.
    New York, NY 10022
    (212) 838-1444
    Email Contact

    Public Relations Contact:
    Michael Smith
    Rubenstein Public Relations
    1345 Avenue of the Americas
    30th Floor
    New York, NY 10105-0109
    (212) 843-8328
    Email Contact