SOURCE: Drinks Americas Holdings, Ltd.

June 21, 2006 06:30 ET

Drinks Americas Selects Phoenix Beverages as New York Distributor for Trump Super Premium Vodka

WILTON, CT -- (MARKET WIRE) -- June 21, 2006 -- Drinks Americas Holdings, Ltd. (OTCBB: DKAM) ("Drinks Americas" or the "Company") today announced that Phoenix Beverages has been appointed to distribute Trump Super Premium Vodka in the New York market. Phoenix Beverages distributes alcoholic beverage products in the metro New York market, including Heineken, Amstel Light, Miller, Peroni, Pilsner Urquell, Guinness Stout, Harp Lager, Smithwick's Ale, Smirnoff Ice, Captain Morgan's Parrot Bay Flavored Malt Beverage, and Brooklyn Lager products.

Drinks Americas' CEO, J. Patrick Kenny, said, "This is a major milestone for Drinks Americas. We are extremely excited to partner with Phoenix Beverages based on the quality of distribution we know they will deliver. As a top ranked distributor, Phoenix reaches every part of the complex New York market. Phoenix will reach the all important New York on-premises market where we expect Trump Vodka to be successful. Our brand and company will benefit from going to market with a top flight distributor. As their only vodka, we look for their singular focus and the successful launch of Trump sales in New York."

Greg Brayman, President of Phoenix Beverages, stated, "We are tremendously excited to be involved with Drinks Americas to distribute the Trump Vodka brand in New York. The Trump trademark is a unique opportunity in the spirits business. Phoenix Beverages believes that Trump Super Premium Vodka will be a tremendous success in the New York market. The brand will benefit from wide recognition and the prestige of the Trump trademark. Drinks Americas has used a best-in-class team to develop Trump Vodka from liquid to packaging. The overall product reflects the quality, class, and prestige of its trademark. Phoenix will deliver top-quality distribution of Trump Vodka to the New York market."

Drinks Americas has successfully arranged for distribution in over 50% of the U.S. market and expects to announce distribution in the remaining large scale metro markets (including Texas, Illinois, California and Las Vegas (Nevada)) Trump Vodka will launch in this year.

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream; Roy Yamaguchi's Y Sake. Drinks' non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks.

For further information, please visit our website at www.drinksamericas.com.

Contact Information

  • For More Information Contact:
    Charles Davidson
    Drinks Americas, Inc
    (203) 762-7000
    Email Contact

    Investor Relations Contacts:
    Fred Schulman
    General Counsel
    East Coast Venture Capital
    241 Fifth Avenue, Suite 302
    New York, NY 10016
    (212) 686-1515

    Stanley Altschuler
    Investor Relations
    Strategic Growth International
    150 East 52nd Street, 22nd Fl.
    New York, NY 10022
    (212) 838-1444