SOURCE: Drinks Americas Holdings, Ltd.

April 12, 2006 08:00 ET

Drinks Americas Successfully Launches Sales of Trump Super Premium Vodka

WILTON, CT -- (MARKET WIRE) -- April 12, 2006 -- Drinks Americas Holdings, Ltd. (OTC BB: DKAM) ("Drinks Americas" or the "Company") today announced that orders for Trump Super Premium Vodka: The World's Finest Vodka have reached 40,000 cases in the first 30 days of presenting to wholesalers, representing approximately $5 million in advance orders from a limited number of states. Drinks Americas is currently in the process of adding distributors and related order flow in additional states. The Company expects to begin shipping in its first fiscal quarter which begins May 1.

J. Patrick Kenny, CEO Drinks Americas, stated, "When we announced the beginning of the Trump Super Premium Vodka line in November, we were highly honored to be able to add such a marquis name to our product roster. We are even more excited as we see orders coming in advance of production. There is a high level of anticipation evolving among distributors, retailers and consumers for the launch of the brand."

Kenny further states, "As we indicated at that time, in our view the Trump name is one of the most recognizable and valuable global trademarks in existence today, synonymous with the very best in class. In keeping with our plan, we have successfully searched the world for the very best super premium product. Milton Glaser, one of the most celebrated graphic designers in the world, has developed the very best packaging design for the vodka soon to be unveiled. Even before we have produced a case, customers are placing orders, confident that if it has the Trump trademark, it will sell."

Donald Trump recently commented, "Trump Super Premium Vodka is a big idea... By the summer of '06 I fully expect the most called for drink to be the T&T or the 'Trump and Tonic.' We are very excited that Drinks Americas will be leading this initiative and look for great success."

The super premium vodka category is the fastest growing segment of the largest distilled spirits category. According to the Distilled Spirits Council, while super premium vodkas account for only 23% of sales by volume, almost 44% of the revenue (exceeding $1.3 billion per year) comes from the super premium segment.

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream; Roy Yamaguchi's Y Sake. Drinks non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks.

Other products owned and distributed by Drinks include Damiana, the Mexican liqueur, Aguila Tequila; Norman's Wines from Australia's oldest winery, Drinks' award-winning Cohete Rum Guarana from Panama, Swiss T and Rheingold Beer. Old Whiskey River, Y Sake, Aguila Tequila, Damiana and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition.

For further information, please visit our website at www.drinksamericas.com.

Contact Information

  • For More Information Contact:

    Charles Davidson
    Drinks Americas, Inc
    (203) 762-7000
    info@drinksamericas.com

    Investor Relations Contacts:

    Fred Schulman
    General Counsel
    East Coast Venture Capital
    241 Fifth Avenue, Suite 302
    New York, NY 10016
    (212) 686-1515

    Stanley Altschuler
    Investor Relations
    Strategic Growth International
    150 East 52nd Street, 22nd Fl.
    New York, NY 10022
    (212) 838-1444