SOURCE: Drinks Americas Holdings, Ltd.

July 12, 2007 07:00 ET

Drinks Americas to Launch Trump Super Premium Vodka Flavors in Coming Quarter

WILTON, CT--(Marketwire - July 12, 2007) - Drinks Americas Holdings, Ltd. (OTCBB: DKAM), a leading developer and marketer of premium beverages associated with renowned icons, today announced it will launch Trump Super Premium Vodka flavors in the Company's second fiscal quarter. The selections will include up to five flavors to be unveiled next month.

The line extension adds to Drinks Americas' remarkably successful Trump Super Premium Vodka. Launched in October 2006, Trump Super Premium Vodka is on track to sell approximately 100,000 cases in its first 12 months, the largest introduction of a new spirit product in the industry's recent history. Similar to the original, the line extension will be created by third generation distiller and craftsman Jacques du Lat and produced by A.H. Wanders, B.V. in Holland, master distillers since 1658.

J. Patrick Kenny, President and Chief Executive Officer of Drinks Americas, said, "With the overwhelming success of Trump Super Premium Vodka, we are extremely excited to expand our product line with additional flavors. The product extension positions the Company for continued rapid revenue growth and further establishes our brand in the super premium vodka category, the fastest growing segment of one of the largest distilled spirits category."

Mr. Kenny continued, "We believe distributors, retailers and consumers will be especially delighted with the smooth taste and high quality packaging. The classic Milton Glaser artwork in our brand advertising reinforces the luxury and taste of 'Trump, The World's Finest Super Premium Vodka™' as it says on the bottle."

Michael Harrington, Vice President of Production and Sales of Drinks Americas, who oversaw the creation of the original award-winning Trump Super Premium Vodka, stated, "Working with Jacque du Lat, Wanders presented us with a variety of flavors that burst with flavor. The flavors are as delicious as Trump Super Premium Vodka is smooth and tasteful. Trump Super Premium Vodka was recently awarded a Four Star Highly Recommended rating by F. Paul Pacult's Spirit Journal. We are confident these products will over-deliver consumers' expectations as well."

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic beverages includes Donald Trump's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream. The Company's non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information, please visit our website at www.drinksamericas.com.

Drinks Americas was founded in 2004 by J. Patrick Kenny, a leading expert in beverage sales and marketing. Mr. Kenny developed his industry expertise in a variety of management positions at the world's leading beverage companies, including Joseph E. Seagram and Sons and The Coca-Cola Company. He has also acted as advisor to several Fortune 500 beverage marketing companies, and has participated in several beverage industry transactions.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact Information

  • Investor Relations Contacts:
    Stanley Altschuler / Ryan Daniels
    Strategic Growth International
    150 East 52nd Street, 22nd Fl.
    New York, NY 10022
    (212) 838-1444
    Email Contact

    Media Contact:
    Charles Davidson
    (203) 762-7000 X18

    Public Relations Contact:
    Aurora Kessler
    Rubenstein Public Relations
    1345 Avenue of the Americas
    30th Floor
    New York, NY 10105-0109
    (212) 843-8337
    Email Contact