SOURCE: Drinks Americas Holdings, Ltd.

March 07, 2006 08:00 ET

Drinks Americas Trump Super Premium Vodka a Perfect Fit for Global Duty Free Luxury Market

WILTON, CT -- (MARKET WIRE) -- March 7, 2006 -- Drinks Americas Holdings, Ltd. (OTC BB: DKAM) (Drinks Americas or the "Company") today announced that it will partner with Haleybrooke International introducing Trump Super Premium Vodka to the Global Duty Free and Cruise Line markets. The global duty free market is a multi-billion dollar luxury goods segment in which spirits are a major component. Drinks Americas will launch Trump Super Premium Vodka this coming spring and expects the brand to establish global distribution in this market segment.

Patrick Nilson, the President of Haleybrooke International, stated, "We are very pleased with the opportunity to work with Drinks Americas on the Trump Super Premium Vodka launch in the important duty free marketplace. The Trump trademark is known around the world and clearly associated with the very best. Trump Super Premium Vodka will be a perfect fit in airport duty free shops not only in The Americas but in Europe and Asia Pacific. We see it being featured on high end cruise ships and in diplomatic shops. The duty free business is a luxury goods business. The Trump trademark will be a perfect fit."

Patrick Kenny, CEO of Drinks Americas, said, "The Trump trademark is truly a global brand and we are excited that sales of Trump Super Premium Vodka will be extended to the international duty free and luxury goods market. Seeing Trump Vodka selling in airports from Tokyo to Paris to New York will be both exciting and worthy of the brand. We are very pleased to be partnering with Patrick Nilson and the entire team at Haleybrooke. We know that over time this market segment will reinforce the global Trump Super Premium Vodka brand and sell a lot of cases."

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream; Roy Yamaguchi's Y Sake. Drinks non alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks.

Other products owned and distributed by Drinks include Damiana, the Mexican liqueur, Aguila Tequila; Norman's Wines from Australia's oldest winery, Drinks' award-winning Cohete Rum Guarana from Panama, 1812 Beer from Sackets Harbor Brewery, Swiss T and Rheingold Beer. Old Whiskey River, Y Sake, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition.

For further information, please visit our website at www.drinksamericas.com.

Contact Information

  • Investor Relations Contacts:

    Fred Schulman
    General Counsel
    East Coast Venture Capital
    241 Fifth Avenue, Suite 302
    New York, NY 10016
    (212) 686-1515

    Stanley Altschuler
    Investor Relations
    Strategic Growth International
    150 East 52nd Street, 22nd Fl.
    New York, NY 10022
    (212) 838-1444

    For More Information Contact:
    Charles Davidson
    Drinks Americas, Inc
    (203) 762-7000
    info@drinksamericas.com