SOURCE: Drinks Americas Holdings, Ltd.

December 01, 2006 09:07 ET

Drinks Announces Trump Super Premium Vodka Selling in California

Brand Will Be Available Nationally by End of January

WILTON, CT -- (MARKET WIRE) -- December 1, 2006 -- Drinks Americas Holdings, Ltd. (OTCBB: DKAM) ("Drinks Americas" or the "Company") announced today that Trump Super Premium Vodka has commenced selling in California through Kendall Jackson's Regal Wine Company. Trump Super Premium Vodka was launched in New York in October to overwhelming acclaim and has achieved distribution and retail sales successes in Florida, New Jersey, Pennsylvania Massachusetts, Connecticut, Vermont, Maine, New Hampshire, Rhode Island, Maryland, Florida, and Georgia.

Drinks Americas CEO Patrick Kenny stated that he expects Trump to be available nationally by the end of January. Trump Super Premium Vodka will next commence selling in Illinois, Colorado, Missouri, Tennessee, Nebraska, Indiana, Kansas, Oklahoma and Wisconsin in the month of December. Kenny stated, "The launch of Trump Super Premium Vodka and the retail and consumer demand for the product has accelerated the launch of the brand. In our initial launch markets, the driving force in current sales has been re-orders that have exceeded our expectations."

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Donald Trump's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream and Drinks non alcoholic brands to include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks.

Other products owned and distributed by Drinks include Damiana, the Mexican liqueur, Aguila Tequila; Drinks' award-winning Cohete Rum Guarana from Panama, Swiss T and Rheingold Beer. Damiana, Old Whiskey River, Y Sake, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition.

For further information, please visit our website at

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact Information

  • Investor Relations Contacts:

    Fred Schulman
    General Counsel
    East Coast Venture Capital
    241 Fifth Avenue, Suite 302
    New York, NY 10016
    (212) 686-1515

    Stanley Altschuler
    Strategic Growth International
    150 East 52nd Street, 22nd Fl.
    New York, NY 10022
    (212) 838-1444
    Email Contact

    Contact for more information:
    J. Travis
    Rubenstein Public Relations
    Email Contact