SOURCE: Optimer Brands


January 13, 2010 13:02 ET

drirelease® TENCEL® Revolutionizes Functional Fashion at OR's 2010 Winter Market

WILMINGTON, DE--(Marketwire - January 13, 2010) - At this year's Outdoor Retailer Winter Market, Optimer Brands will be showcasing how apparel brands can bring function and fashion together by using their innovative drirelease® TENCEL® fabrics.

As a brand with a long history of developing moisture management and odor control technologies, drirelease with FreshGuard® continues to break new ground in performance apparel with drirelease TENCEL, a patented blend developed in collaboration with Lenzing Fibers that delivers unsurpassed functional attributes without sacrificing fashion. "We are extremely excited to have Lenzing as a partner on drirelease TENCEL," says Chris Moore, General Manager of Optimer Labs. "As a pioneer in performance fiber blends, we have a range of products that truly deliver on the attributes that define comfort for athletes and active people, including wicking, fast drying, and odor control. Our partnership with Lenzing brings a new dimension to our offering by delivering a fabric that combines all these attributes AND delivers the softness, drape, and feel you'd expect from a luxury, next-to-skin fabric," adds Moore.

drirelease TENCEL leverages Optimer's patented drirelease® technology in combination with Lenzing's TENCEL® to create fabrics that move moisture away from the skin, dry 4x faster than cotton, and provide odor control, all while maintaining a luxurious drape and soft feel. drirelease TENCEL opens new doors to brands interested in developing fashionable garments that deliver inherent comfort that will not wash or wear out. Additionally, Optimer's partnership with Lenzing underscores both companies' commitment to developing environmentally-friendly products. drirelease TENCEL is part of a portfolio of eco-friendly blends offered by Optimer Brands, and Lenzing's TENCEL production process has won numerous European environmental awards.

David Adkins, Regional Director of Americas for Lenzing, adds, "Lenzing Fibers is very excited to partner with drirelease on their new family of products. We see it as a great combination between the high performance attributes of polyester and the comfort, moisture management and sustainability properties of TENCEL®."

To learn more about drirelease TENCEL, visit the Optimer Brands booth (#62047) or the Lenzing booth (#40167) at this year's Outdoor Retailer Winter Market show in Salt Lake City, UT.

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