November 08, 2005 13:51 ET

Drive to Deliver more Applications over Broadband Increases the Value of Security Services for Consumers, Leading Industry Analyst Tells Radialpoint Customer Summit

MONTREAL, QUEBEC--(CCNMatthews - Nov. 8, 2005) - The security risks to consumers grow as applications such as video are delivered via broadband, and this in turn increases the willingness of consumers to pay for security services, Boyd Peterson, senior vice president of media at Yankee Group, said in a presentation at the Radialpoint Customer Summit in Montreal.

"The importance of security and protection to consumers is in direct proportion to the value at risk," Peterson said. "The value at risk associated with broadband and Internet applications is increasing at an unprecedented rate. Communication, and more specifically email, is the most important reason that people go online. But the big growth category, aside from commerce, is entertainment. The PC is no longer just a productivity tool, but an entertainment tool."

As consumers begin to receive more entertainment content over "highly volatile, open, insecure networks," the need for security becomes greater. Consumers expect to be offered protection in this increasingly complex environment, and broadband service providers must build it in at the application level, he said.

"Consumers' willingness to pay for something like security is about insurance," Peterson said. "And people pay a lot of money for insurance."

Peterson also presented research outlining the new value-added services broadband service providers (BSPs) should be evaluating for deployment.

The Radialpoint Customer Summit brings together managers and executives from some of the world's largest broadband providers to help drive success of their managed security services program. Through its broadband provider customers, Radialpoint Security Services currently reach over 15 million subscribers worldwide.

About Radialpoint

Radialpoint is a leading provider of managed Internet services solutions for broadband providers. Its security services are currently available to over 14 million broadband subscribers worldwide. Radialpoint managed security services enable large and mid-size providers to generate new revenue and significantly lower operational costs associated with supporting and bringing new Internet services to market. Its customers include Aliant, Bell, TELUS and Videotron in Canada; Adelphia, BellSouth and Verizon in the US; and ntl, ONO and Telewest in Europe. Radialpoint is headquartered in Montreal, Canada, with offices in Europe.

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