SOURCE: Iconosys, Inc.

DriveReply Racing Logo

September 25, 2010 13:12 ET

Drive Reply™ to Sponsor MacDonald Motorsports Team 81 NASCAR Driver Michael McDowell at Dover 200 Saturday, September 25

LAGUNA HILLS, CA--(Marketwire - September 25, 2010) -  Iconosys, Inc. is proud to announce a primary sponsorship agreement for its Smartphone safety technology Drive Reply™ with NASCAR driver Michael McDowell, 25, and the MacDonald Motorsports racing team. McDowell will be driving a Dodge Charger featuring the Drive Reply™ logo at the Nationwide Series event, the Dover 200, at Dover International Speedway on Saturday, September 25th in Dover, DE.

"I am especially excited to have the Drive Reply™ technology on my car as the lead sponsor starting with Saturday's race at Dover's Monster Mile," remarked Michael McDowell. "Together with Iconosys, Team 81 is sending a message to every driver out there to stay focused on the road and avoid distractions that can cause disastrous results."

Iconosys, Inc., a leader in the development of innovative mobile and stationary telecommunications applications and technologies, introduced its proprietary Drive Reply™ technology earlier in the year. DriveReply™ reduces battery consumption by up to 50 percent and offers simple, focused driver-attendant software that helps protect users, and ultimately, save lives by promoting safe, distraction-free driving. 

"As a NASCAR driver who performs regularly at ultrahigh speeds in front of 70,000 fans and millions more on TV, I can't afford to be distracted while driving, and that is also true of any driver," adds McDowell. "Drive Reply™ is the only product I know of that automatically responds to calls and texts with a fully customizable response while allowing the driver to stay focused on the road."

"We are very excited to be working with Team 81 and MacDonald Motorsports and Michael McDowell who is certainly someone who can relate to our product," commented Wayne Irving II, CEO and co-founder of Iconosys. "If a professional, competitive driver needs to be totally focused while driving what does that say about everyday drivers? Distracted driving can cause terrible accidents and death anywhere, not just on racetracks; and our apps powered by Drive Reply™ allow drivers to be focused and safe on the road." 

The download costs, for a lifetime license, $16.95, is available for Android, Windows Mobile, and BlackBerry for purchase at and from the Android and BlackBerry World Marketplaces, and includes free upgrades for one year from the date of purchase. The phone is silenced yet continues to run in the background, managing your SMS and call traffic while allowing the driver to remain focused on his/her primary task -- driving.

DriveReplyFeatures Include:

  • Auto reply to inbound Voice Calls and SMS messages while driving
  • Enhanced Spam and shortcode filtering
  • No-Reply List: those persons that the driver chooses to exclude from his/her auto reply list and who do not receive an automated response
  • Self SMS notifications that inform the user which DriveReply™ functions are being used
  • Intuitive/ User-friendly interface: a single click identifies whether the user is a driver or a passenger

Michael McDowell's career features success all over the racing map, including multiple starts in the NASCAR Sprint Cup Series, ChampCar, and Grand Am, plus IKF and WKA karting championships, and a 2nd place in the ARCA Series in 2007. McDowell is a Glendale, AZ, native who now lives in the Charlotte-area with wife Jami and son Trace.

About MacDonald Motorsports
While the company carries his last name, owner Randy MacDonald named it not after himself, but after the family that has continually offered support in his racing career. His father, Merrill "Doc" MacDonald, and mother Pat were there even before the foundation of the company, making provisions for Randy's racing dream early in his life. After Randy began racing professionally and established his own company, his entire family continues to support him. His wife Gina helps with bookkeeping and finances, mother Pat helps with administrative duties and sister Teri helps with marketing and public relations and has, at times, taken on driving and spotting duties. Randy's father Doc helped him establish business relationships and carry out other important functions of the team until finishing his own race in March of 2007. Despite his death, Doc's impact on the team will not end, as MacDonald Motorsports continues on his honor and memory.

About Iconosys, Inc.
Iconosys, Inc. is developing a series of technologies designed to make mobile applications better, faster, easier, and ultimately safer to use. Iconosys' flagship product, SMS Replier™, is a revolutionary mobile phone application designed to couple many convenience services with addressing the growing problem of communicating safely while driving a car, truck, or motorcycle.

Iconosys' CEO Wayne Irving II, a pioneer in next-generation telecom concepts, has led the drive to take advantage of GPS and other onboard motion technologies to build lifesaving and life-enhancing products, and to create new and better tools for wireless platforms and operating systems.

Iconosys proprietary technology, developed with support from Motorola, is a complex series of algorithms and readings from the technology running on today's Smartphones; this includes, without limitation, GPS and other motion sensors, coordinated with Google mapping to provide an accurate and responsive background service to most, if not all, of the upcoming Iconosys technology releases.

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