SOURCE: DriveScale


July 20, 2017 08:00 ET

DriveScale Deepens Leadership Bench with Appointment of Jeff Raice as Vice President of Marketing and Expands Advisory Board with Ingrid Burton and Whitfield Diffie

Seasoned Industry Executives Bring Decades of Expertise to Support DriveScale's Rapid Growth and Global Initiatives

SUNNYVALE, CA--(Marketwired - Jul 20, 2017) - DriveScale, the leader in delivering Software Composable Infrastructure (SCI) for modern workloads, today announced several expansions to its leadership team: naming Jeff Raice as the company's vice president of Marketing, and appointing Ingrid Burton and Whitfield Diffie to its advisory board.

Raice joins DriveScale as an entrepreneurial executive with more than 20 years of experience leading strategic business and marketing initiatives for startups as well as large, established firms. Prior to DriveScale, Raice served as vice president of Business Development at Natero, where he led the big data analytics SaaS vendor's initiative to refocus its technology on the customer success market, while leading their sales and marketing efforts. He was also a founder and executive vice president of Marketing and Business Development at Packet Design and vice president of Sales at Precept Software, acquired by Cisco Systems. In addition, Raice held a variety of management positions at Sun Microsystems, Daisy Systems, Hewlett-Packard, and Network Computing Devices. At DriveScale, he will be responsible for leading the development and execution of global marketing strategies.

"The challenges businesses face in today's data center environments from the deluge of data being captured and analyzed is driving unprecedented demand for an architecture that can handle the scale and dynamic requirements of modern workloads," Raice said. "DriveScale is at the forefront of the rapidly growing Software Composable Infrastructure space and I'm excited to be part of the DriveScale team as we bring this radically new data center architecture to the market."

Burton brings more than 25 years of marketing experience to DriveScale's advisory board. Most recently, she served as the CMO of big data leader Hortonworks where she led the company's global go-to-market strategy and oversaw all corporate, product, digital, field, and partner marketing functions. She has also served as the senior vice president and head of Marketing at Sun Microsystems, led Innovation and Technology Marketing at SAP, and held CMO roles at Plantronics and Silver Spring Networks. As a member of DriveScale's advisory board, Burton is helping to guide DriveScale's marketing strategy and brand positioning as a leader in the SCI space.

"I've been working with companies that have revolutionized the way businesses create, ingest, and analyze their data. I've seen first hand the need not only for modern workloads that can process the massive amounts of data being generated today, but also for innovations in how that information is supported and processed," Burton said. "DriveScale is meeting and exceeding the needs of businesses with large-scale, distributed-processing requirements. I look forward to working with the team as they lead the way with a new approach to addressing modern workloads."

Diffie is known, along with Stanford electrical engineering professor Martin Hellman, for introducing a radically new method of managing cryptographic keys, called public-key cryptography, together with a particular technique that is known as the Diffie-Hellman key exchange, that opened the door to the development of new classes of encryption algorithms. Diffie and Hellman were awarded the 2015 Turing Award for their work and contributions to the field of cryptology. Diffie previously served as Chief Security Officer at Sun Microsystems and as VP of Information Security at The Internet Corporation for Assigned Names and Numbers, a non-profit responsible for the global coordination of the Internet's unique identifiers and its stable operation. He is currently an independent security consultant, an affiliate of Stanford University's Center for International Security and Cooperation, and visiting professor at Royal Hollow College of the University of London.

"As demand for a new type of data architecture accelerates, DriveScale is entering a new phase of customer expansion," said Gene Banman, CEO of DriveScale. "Both Ingrid and Jeff have strong and proven track records of successfully leading marketing initiatives at a broad range of companies, from emerging technology startups to well-known, established enterprises. Whit is a technical pioneer in the purest sense of the term and it is important to have strong security expertise on our team as we continue to evolve our product and the business. Collectively, their expertise will play a vital role in helping the DriveScale team bring our Software Composable Infrastructure, the DriveScale System, to broader markets while keeping security issues top of mind."

About DriveScale
DriveScale is the leader in Software Composable Infrastructure for modern workloads. Our innovative data center solution empowers IT to disaggregate compute and storage resources and quickly and easily recompose them to meet the needs of the business. Enterprises can respond faster to changing application environments, maximize the efficiency of their assets, and save on equipment and operating expenses. DriveScale supports modern workloads such as Hadoop, Spark, Kafka, NoSQL, Cassandra, Docker, Kubernetes and other distributed applications at a fraction of the cost of alternative platforms. DriveScale, based in Sunnyvale, CA, is founded by technologists with deep roots in IT architecture that built enterprise-class systems for Cisco and Sun Microsystems. Investors include Pelion Venture Partners, Nautilus Venture Partners and Ingrasys, a wholly owned subsidiary of Foxconn. Visit or follow us on Twitter at @DriveScale_Inc.