SOURCE: Aberdeen Group

Aberdeen Group

October 06, 2009 10:00 ET

Driving Profit and Performance Through Workforce Analytics

Organizations Combining Business Intelligence With Human Capital Data Significantly Outperform Companies Without These Capabilities

BOSTON, MA--(Marketwire - October 6, 2009) - Just published research on workforce analytics and reporting from Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), shows that organizations with human capital reporting and analytics capabilities in place are significantly outperforming organizations without these capabilities. The research report, "Intelligent Human Capital Management: Workforce Analytics Drives Profit and Performance," showed that organizations utilizing analytics on average achieved a 4% improvement in both profit and revenue per employee, plus an 11% year over year improvement in employee performance. In comparison, those organizations not using analytics to help make decisions about their workforce suffered a 1% drop in revenue and a 5% reduction in profitability.

"Organizations today are looking to maintain better control over every aspect of their business," said Mollie Lombardi, research analyst, Aberdeen Group. "When they are able to utilize data to make better talent decisions, companies today are able to deliver a better experience for their customers and their employees." The key strategies identified include integrating human capital data with data from elsewhere in the organization to allow for scenario planning.

"Our research found that the top performing 20% of organizations saw as much as an 11% improvement in profit per employee, and a 6% growth in revenue per employee. Those leading organizations are much better at providing line managers with usable data on the workforce -- 45% of managers have immediate access to current HCM data on their team members at their desks," said David White, senior research analyst, Aberdeen Group.

A complimentary copy of this report is made available due in part by the following underwriters: SAP and IBM Cognos. To obtain a complimentary copy of the report, visit Aberdeen's http://www.aberdeen.com/link/sponsor.asp?cid=6149.

Visit Research.Aberdeen.com for additional access to complimentary Human Capital and Business Intelligence research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
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