SOURCE: Optaros, Inc.

Optaros, Inc.

June 23, 2011 10:03 ET

Driving Revenue With Social Commerce Business Models: Optaros Presents Webinar for Retailers

Industry Analyst Sucharita Mulpuru and Private Event Retailer Joss & Main Will Share Insights and Best Practices to Drive Online Revenue With Social Commerce

BOSTON, MA--(Marketwire - Jun 23, 2011) - Optaros, an eCommerce solution provider, is hosting a free webinar, "Beyond Facebook & Twitter - How To Drive Real Revenues with Social Commerce," on Tuesday, June 28 at 1 p.m. EDT.

Featured presenters include: Sucharita Mulpuru, vice president and principal analyst at Forrester Research, Inc., John Mulliken, vice president of media and strategic initiatives at CSN Stores (parent company of private-sale site, Joss & Main), and Errol Apostolopoulos, head of innovation at Optaros.

Much of the focus for retailers today is on social media marketing through blogs and pages on popular sites, such as Facebook and Twitter. However, to experience truly explosive growth, organizations must adapt their strategies, and pair social media with new Social Commerce business and profit models such as private-sale sites.

Webinar attendees will learn how to define their Social Commerce strategies, and learn best practices for using new business models to achieve significant growth.

Registration for "Beyond Facebook & Twitter - How to Drive Real Revenues with Social Commerce" is available on the Optaros website. (

About Optaros
Optaros ( delivers proven solutions to leading brands driving measurable revenue by bringing innovative Social Commerce initiatives to market quickly. The Optaros global solution is comprised of a flexible and open technology platform, business enablement services, creative design capabilities and next-generation retail expertise.

By implementing agile commerce strategies that combine content, commerce and community, Optaros' clients -- including Macy's, Rue La La, Joss & Main, and McKesson -- have achieved dramatic business results by embracing changing buyer behaviors in an increasingly mobile and social world.

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