SOURCE: Xtalks

Xtalks Webinars

October 13, 2014 07:05 ET

Driving Value Through Integrated Payer Market Research, Live Webinar Hosted by Xtalks

TORONTO, ON--(Marketwired - October 13, 2014) -


In this webinar, a mixed methodological case study approach demonstrates how primary and secondary market research with payer audiences can be a key component to inform and successfully drive product launch strategies. Join keynote speaker Tina Chiang, Director of Payer Market Insights at Xcenda, for a live broadcast on Wednesday, October 22, 2014 at 11:00am EDT (NA) / 4:00pm BST (UK GMT +1).

Pharmaceutical and biotech manufacturers are under increasing pressure to show clinical and economic value for their therapies prior to launch and differentiate their products in the complex healthcare marketplace. Market access and pricing are quickly becoming central considerations for a product's success.

Viewers will gain insight on how to:

  • Demonstrate value and evidence in a therapeutic area
  • Learn best practices for developing access and payer strategies within an emerging market
  • Optimize a timeline and budget for reimbursement tactics at launch

To learn more about this event visit: Driving Value through Integrated Payer Market Research

About Xcenda
Xcenda is a strategic consulting firm with 20 years of experience applying real-world expertise in health economics and outcomes research, reimbursement, health policy, market research, and market access strategy. As part of AmerisourceBergen Corporation, a leading global healthcare solutions company, Xcenda supports global pharmaceutical companies as well as emerging pre-commercialization phase firms with challenges such as developing an evidence package to optimize access in key global markets, predicting product performance, and identifying reimbursement strategies and programs to maximize patient access. From development through market maturity, Xcenda helps manufacturers identify, demonstrate, and deliver their brand's value proposition to key healthcare stakeholders. For more information visit

About Xtalks
Xtalks, powered by Honeycomb Worldwide Inc., is a leading provider of educational webinars to the global Life Sciences community. Every year thousands of industry practitioners (from pharmaceutical & biotech companies, private & academic research institutions, healthcare centers, etc.) turn to Xtalks for access to quality content. Xtalks helps Life Science professionals stay current with industry developments, trends and regulations. Xtalks webinars also provide perspectives on key issues from top industry thought leaders and service providers.

To learn more about Xtalks visit
For information about hosting a webinar visit

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Contact Information

  • Contact:
    Michelle Tran
    Tel: +1 (416) 977-6555 ext 352
    Email: mtran(at)xtalks(dot)com