SOURCE: Drobo, Inc.

Drobo, Inc.

August 24, 2011 09:00 ET

Drobo's New B1200i Storage Product Delivers Most Automated, Application-Driven and Affordable Storage on the Market Today

Technology Breakthroughs Feature SSD Integration, Unique 'No-Touch' Data Tiering and Performance Optimization

SAN JOSE, CA--(Marketwire - Aug 24, 2011) - Drobo, makers of award-winning data storage products for businesses and professionals, today introduced a new Drobo for business solution, the Drobo B1200i, which features technological breakthroughs and an unprecedented combination of automation, affordability and application awareness for the small and medium business (SMB) market.

The new 12-bay Drobo provides business customers with a unique storage solution for VMware, Microsoft Exchange and other business applications -- offering advanced and sophisticated capabilities for customers without large enterprise budgets or deep storage expertise. The new Drobo takes an application-driven approach to storage, cutting cost and complexity while automating modern data protection, capacity planning and application performance.

The new Drobo B1200i builds on Drobo's track record of providing "Small Box, Big Storage" by delivering a solution that is uniquely:


  • Automated BeyondRAID™ technology optimizes advanced data protection without the need for specific storage expertise or configuration
  • Automated thin provisioning and reclamation delivers enterprise-class expandability and storage utilization features in a simplified, automated manner
  • New, automated data-aware tiering solves performance tuning issues that have traditionally taken storage administrators weeks or months to address


  • Adjusts in real-time to changes in application workload, without the need for user or admin intervention and tuning
  • Uniquely utilizes SSD technology in the same pool as conventional disk drives to accelerate the most demanding operations -- automatically, based on application workload


  • Available at prices starting under $10,000 for 12 TB of SAS storage
  • The most efficient and cost-effective way to utilize SSD technology -- unlike traditional tiering or SSD solutions, Drobo allows customers to incrementally add SSD drives in the same box and in the same storage pool as traditional media -- resulting in optimal price-performance
  • Designed, like all Drobos, to be the easiest to use and most automated product in the market, resulting in reduced configuration and tuning time, and lower operating costs

Supporting Quotes
"There are three major challenges for SMB storage and backup -- data protection, capacity planning, and application performance optimization. Drobo represents something new for SMBs: easy, automated, hands-free, no-tuning, application-driven storage and it solves all three primary storage challenges at an affordable price. Application-driven storage addresses the way business works today."
-George Crump, president and founder, Storage Switzerland

"Applications are at the core of any business and virtualization enables organizations to deploy the infrastructure required with flexibility and agility. Storage is the foundation for every virtual environment and Drobo's iSCSI products are designed for simplicity and stability, to optimize virtual machine and application performance. Drobo's data-aware tiering technology provides enterprise capabilities to organizations that don't want to spend time tuning, and they want storage to be smarter -- simple, scalable and automated."
-Duncan Epping, author of Yellow-Bricks, a leading virtualization blog

"Automated data-aware tiering is as revolutionary to application performance as BeyondRAID™ was to easy and reliable data protection. SMBs are often forced to cobble together multiple, expensive solutions, spending disproportionate money and time on storage rather than delivering applications that meet user needs. Drobo for business is different in that it continues to meld even more 'big technology' with 'Drobo ease-of-use,' all in one box -- for the best storage experience ever."
-Tom Buiocchi, CEO, Drobo

Useful Links

The new Drobo 12-Bay iSCSI SAN storage for business model B1200i is available now for purchase at and through select partners and resellers.

About Drobo
Drobo makes award-winning data storage products that provide sophisticated data protection and management features, affordable capacity and ease-of-use for small and medium businesses (SMBs) and professionals. Delivering "Big Storage in a Small Box" to hundreds of thousands of customers worldwide, Drobo solves the three storage challenges -- data protection, capacity adjustment, and application service level optimization -- all in one box, through patented BeyondRAID™ technology, thin provisioning, reclamation and automated data-aware tiering. To learn more, visit or follow us on Twitter @drobo.

Data Robotics, Drobo, DroboPro, DroboElite, BeyondRAID, and Smart Volumes are trademarks of Drobo, Inc., which may be registered in some jurisdictions. VMware is a registered trademark and/or trademark of VMware, Inc. in the United States and/or other jurisdictions. All other trademarks used belong to their respective owners.

Contact Information