SOURCE: Azork, Ltd.

Azork, Ltd.

May 23, 2011 08:30 ET

Drund to Demonstrate User-Centric Distribution Platform Vision for Telcos, Cable and Content Providers at TechCrunch Disrupt NYC 2011

YOUNGSTOWN, OH--(Marketwire - May 23, 2011) - The creators of application management and development platform Drund will be demonstrating its user-centric vision for how telcos and content providers can leverage technology to enable a true individual experience while increasing revenues and customer satisfaction at TechCrunch Disrupt New York City taking place May 21-25, 2011.

TechCrunch Disrupt is the only conference that gathers both Web innovators disrupting media and technology and also executives successfully navigating disruption to talk about turning change into opportunity.

Telcos, cable and content providers are facing a massive Pandora's Box disruption via increased user demand across multiple devices while also dealing with net neutrality pressures. Much like the music industry before it and accustomed to being in the driver's seat for decades, these organizations are struggling with how to change their approach to users while maintaining revenues. Drund exists to relieve this pressure.

By sitting directly in-between these parties with its user-centric and agnostic platform, Drund allows users to control the experience while giving telcos, cable and content providers a scalable revenue model through a customizable "store front." The additional incremental revenue across hundreds of thousands of users will fuel network improvements and avoid net neutrality hurdles since the user is ultimately in control of their applications, advertising exposure and content consumption on their terms.

Drund will be demonstrating live its application-rich customizable current platform which seamlessly delivers users their email, social networks, websites and other online needs. Drund will also be previewing its vision for a robust, multi-channel video component to its platform, which will enable a complete content universe for users that with a simple software upgrade to existing set-top boxes will provide telcos, cable and content providers an instant-on fully integrated user experience.

About Azork, Ltd.
Azork, Ltd. is the creator of Drund. Drund is a platform for telcos, cable companies and TV manufacturers that provides a unified solution for distributing and managing content across multiple platforms and devices. The platform's application controls, data management and video distribution technologies allow consumers to access their content and services on any device without the need to network or sync personal settings. Developers can take advantage of Drund's open API to shorten cycles and simplify development challenges so applications can be created once and used across any consumer device or platform. To learn more visit: www.drund.com

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