FT. LAUDERDALE, FL--(Marketwire - Feb 6, 2013) - I have taken the position of President and Chief Executive Officer of the Dry Fried Wing Company (OTCQB: EEDG) with a level of excitement that's unlike any other project I've undertaken. We will incorporate a strategic and tactical approach to growing our brand that includes continued licensing in specific areas of the country, company unit development, franchise unit development and strategic buying of an existing brand that fits within our concept footprint. Such a purchase will provide enhanced cash-flow, robust purchasing & distribution strength, improved marketing & advertising synergies and G&A efficiencies.
As COO of "AFCE" dba Popeye's and Church's, I worked with consultants from IBM and Deloitte and Touche to redesign the franchise sales, franchise development and franchise support process for the Popeye's and Church's Chicken brands which resulted in accelerated store growth, reduced costs and unprecedented revenue growth. As a consultant for Goldman Sachs I gained valuable experience working with some of the best financial minds in the world so I understand what makes a company attractive to investors and customers.
What separates the Dry Fried Wing Company from literally everyone else in our market space is, quite frankly, our wings. Having a unique product with such an incredible WOW factor has garnered tremendous interest in our product and franchise concept. DFW is a scalable concept with unlimited growth potential.
What will continue to separate DFW from our competitors is a relentless focus on operational excellence, world-class employees, product innovation and overall quality in everything we do.
We are currently in the process of executing new co-branded store openings in Manhattan and New Jersey as we strategically map out a detailed plan for sustainable growth and revenue enhancement. A name change and a symbol change that reflects our foodservice initiatives will be completed shortly.
I will continue to provide updates as we grow our management team with what I guarantee will be some of the most capable, dedicated people in our industry.
For more information about the Dry Fried Wing Company please visit www.dryfriedwings.com
This release contains statements, which may constitute "forward-looking statements" within the meaning of Securities Act of 1933 and Securities Exchange Act of 1934, as amended by Private Securities Litigation Reform Act of 1995. Prospective investors are cautioned that forward-looking statements are not guarantees of future performance and involve risks and uncertainties. Actual results may differ materially from those contemplated by such forward-looking statements. Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, occurrence of unanticipated events, or changes to future operating results.