SOURCE: Dstillery

Dstillery

March 13, 2015 12:45 ET

Dstillery Announces Executive Appointments

Louise Doorn Named CMO, Peter Horn as CRO, Elizabeth Hellman to GM Labs

NEW YORK, NY--(Marketwired - Mar 13, 2015) -  Dstillery, a leader in marketing technology, today announced several senior appointments, rounding out its leadership team.

Commenting on these appointments, CEO Tom Phillips said, "With this team, Dstillery is now unrivaled in our ability to help global brand marketers define and execute on the most potent predictive marketing strategies possible today and well into the future."

The appointments include:

Louise Doorn, who has been appointed chief marketing officer, overseeing company-wide marketing, corporate communications, brand and market positioning. Doorn most recently served as executive director, head of social media, Digital Marketing Group for JPMorgan Chase. Past brand-side experience includes Rabobank, Samsung and Philips.

"Having come from the client side -- and knowing very well the challenges that keep senior marketers up at night -- I am excited to be joining a company that is a pioneer in data solutions and predictive marketing," said Doorn. "This is an amazing opportunity to help the CMO community grow marketing effectiveness."

Peter Horn, who has been appointed chief revenue officer, responsible for the company's revenue growth, customer engagement and retention. Horn brings more than 18 years of digital media experience, serving in similar roles at HealthCentral and NetSeer, in addition to management roles at Microsoft, The Weather Channel and CBS Sportsline. 

"With the array of predictive marketing solutions developed by Dstillery, there has never been a better time to drive the company's growth," said Horn. "The portfolio of Dstillery's prestigious customers is the best proof of the reputation the company has built and why I am excited to be joining the team."

Elizabeth Hellman, who has been appointed general manager of Dstillery Labs, the firm's new division for top brand marketers, to apply advanced data science to build highly relevant and remarkable messaging.

Commenting on this role, Hellman said, "Serving as GM for Dstillery Labs is a dream role. We are building an innovation center that dramatically improves marketing ROI. Our technology can scientifically create new audiences, and can tell us what creative is going to be most resonant. This is something our customers have asked for and we are thrilled to deliver."

Note: More details about Labs will be released later this year when it formally launches.

About Dstillery
Dstillery is at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete consumer journey and activating them across all screens. We're building on five years of leading the data revolution in marketing to drive even greater impact for your brand. Dstillery was recently recognized by Forbes as one of America's Most Promising Companies and ranked on Crain's NY Best Place to Work three years in a row. For more info, visit dstillery.com.

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