SOURCE: Dstillery

Dstillery

December 05, 2013 12:33 ET

Dstillery Named Official Twitter Tailored Audiences Partner and Tapped by Verizon and Western Union to Power Key Campaigns

First Wave of Dstillery Enhanced Targeting Campaigns Drive 170% Engagement Lift and 195% Conversion Lift, While Allowing Brands to Scale Performance

NEW YORK, NY--(Marketwired - Dec 5, 2013) -  Dstillery, the pioneer in audience targeting for brands, today announced it has been named an official partner in the Twitter tailored audiences program that allows marketers to define groups of current and future customers to target on Twitter.

As a Twitter Ads partner, Dstillery helps brands connect with Twitter users in an even more personalized way based on its unique technology. Dstillery amplifies marketers' Twitter campaigns with scale and performance by identifying the individuals most likely to engage with a marketer's message at that moment.

Brands that have already enlisted Dstillery to super-charge their Twitter campaigns include Verizon, Western Union, HubSpot and New Relic. During campaign trials, Dstillery's enhanced targeting delivered engagement rate lifts as high as 170 percent and conversion rate lifts as high as 195 percent. Among the findings was that users engaging with Promoted Tweets were more likely to purchase on a brand's website. The early findings indicate that Dstillery's offering can help brands reliably scale ad performance.

Combining its award-winning data science and targeting capabilities with the powerful Twitter platform, Dstillery's innovative technology boosts the best of what Twitter has to offer, providing advertisers with the following benefits:

  • Conversion Accelerator: Dstillery's intent-based approach to targeting on Twitter significantly increases engagements and conversions over standard targeting options.
  • Performance at Scale: Dstillery's methodology of synthesizing billions of data points daily builds new audiences that perform at the level of a brand's best targeted audience.
  • Ease of Implementation: Dstillery's integration with Twitter enables brands to start driving results within days.

"We are excited to be selected as one of Twitter's launch partners, and thrilled to be working with them to help shape the future of their ad platform," said Dstillery CEO Tom Phillips. "This is an important extension of our comprehensive suite of data-driven offerings, which already includes display, video, mobile and other native platforms. Combining Twitter's reach and Dstillery's sophisticated targeting technology produces astounding results for advertisers' campaigns. Our enthusiasm is matched by some of our best clients."

Brands interested in learning more about how they can partner with Dstillery to drive the strongest results from their Twitter campaigns should visit dstillery.com/tailoredaudiences.

About Dstillery:
Dstillery is the former Media6Degrees. We're at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete customer journey and activating them across all screens. We're building on five years of leading the data revolution in marketing to drive even greater impact for your brand. More info at www.dstillery.com.

Contact Information

  • Media Contact:
    Brook Terran
    Blast PR for Dstillery
    (919) 480-4058
    Email Contact