SOURCE: Coffee Holding Co., Inc.

Coffee Holding Co., Inc.

September 23, 2013 09:00 ET

DTS8 Coffee Company, Ltd. Introduces Don Manuel® Coffee at Maple Leaf Ball in Shanghai, China

STATEN ISLAND, NY--(Marketwired - Sep 23, 2013) - Coffee Holding Co., Inc. ("Coffee Holding") (NASDAQ: JVA) today announced that DTS8 Coffee Company, Ltd. ("DTS8 Coffee") introduced the Don Manuel® brand of 100% Colombian coffee for sale in the Shanghai market at the 6th Annual Maple Leaf Ball on September 21, 2013, hosted by the Canadian Chamber of Commerce at the Grand Hyatt hotel in Shanghai, China.

Andrew Gordon, President and CEO of Coffee Holding said, "We are excited about this opportunity to partner with DTS8 Coffee in expanding our Don Manuel® 100% Colombian coffee into the developing coffee markets of the Pacific Rim. We believe that through DTS8 Coffee's innate experience in these markets they will be able to introduce this premium coffee to a host of new coffee drinkers which will, in the long run, create a strong loyal customer base for our brand."

Don Manuel® coffee is artisan roasted by DTS8 Coffee under strict standards, ensuring that every cup offers a rich, full bodied coffee with chocolate flavors, sweet-toned syrupy notes, and a smooth, clean finish.

Sean Tan, CEO of DTS8 Coffee stated, "China is an emerging market for gourmet coffee and demand is growing. Increasing disposable income among the young urban population and adoption of the affluent lifestyle are key drivers behind the growing demand for premium fresh roasted coffees like Don Manuel®, an upscale quality product in United States."

DTS8 holds an exclusive license from Coffee Holding, to roast, market, and sell this established 100% Colombian Arabica coffee in China, as well as in Taiwan, Hong Kong, Macau, Malaysia, Singapore, Brunei, Thailand, Vietnam, Cambodia, Laos, Philippines, Myanmar, Indonesia and East Timor.

About Coffee Holding

Coffee Holding is a leading integrated wholesale coffee roaster and dealer in the United States and one of the few coffee companies that offers a broad array of coffee products across the entire spectrum of consumer tastes, preferences and price points. Coffee Holding has been a family-operated business for three generations and has remained profitable through varying cycles in the coffee industry and the economy. Coffee Holding's private label and branded coffee products are sold throughout the United States, Canada and abroad to supermarkets, wholesalers, and individually owned and multi-unit retail customers.

About DTS8 Coffee

DTS8 Coffee is a purveyor of gourmet roasted coffee in China. DTS8 roasts, markets and wholesales the "DTS8 Premium", "Single Origin Premium", "Don Manuel", and "Private Label" brands in Shanghai and others areas of China. DTS8 coffees are well regarded by consumers for their uniqueness, consistency and special flavor characteristics and are sold through distribution channels reaching consumers at restaurants, multi-location coffee shops and offices.

Any statements that are not historical facts contained in this release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding demand and sales of Don Manuel® coffee. We have based these forward-looking statements upon information available to management as of the date of this release and management's expectations and projections about certain future events. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, coffee prices, pricing of our products, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in our Securities and Exchange Commission filings. We undertake no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

Contact Information

    Coffee Holding Co., Inc.
    Andrew Gordon
    President & CEO
    (718) 832-0800