SOURCE: Duane Reade

Duane Reade

March 04, 2010 10:20 ET

Duane Reade Opens New Chelsea Store Location Featuring Expanded Fresh Food and Grocery Offerings

New 24 Hour Location Opens on 16th Street and 8th Avenue

NEW YORK, NY--(Marketwire - March 4, 2010) - Duane Reade, New York's largest drug store chain, announced the opening of its newest store, featuring the debut of a greatly expanded fresh food and grocery offering that includes fresh sandwiches, single-serve entrees, baked goods and freshly packed salads and vegetables. This new store reflects Duane Reade's latest phase in its ongoing brand and customer experience transformation that brings to life the company's brand mantra of "New York Living Made Easy."

The expanded food section comprises approximately 40% of the 15,000 square foot two-level store and includes delicious soups and easy meal items, such as freshly made and easily microwavable single-serve entrees that customers can take home for a quick and satisfying meal. To complement the entrees, Duane Reade is offering fresh produce for the first time, including bagged salad and packaged celery and carrots, along with freshly packed deli meats. Breakfast items will include fresh-cut fruit, baked goods, as well as self-serve Starbucks coffee. In addition to the fresh food, Duane Reade will offer over 500 skus of frozen convenience items, such as boneless skinless chicken breasts, hamburger patties, frozen vegetables, and appetizers, which can save time and an extra trip to the grocery store. The recently introduced DR Delish™ exclusive food and beverages brand will be featured as well as an expanded array of organic grocery items. Fresh food deliveries will be made daily.

The addition of fresh food and more groceries, which will eventually be rolled out to other select locations, represents the latest phase in Duane Reade's transformation, which has included dramatic new store designs, an improved pharmacy, and the addition of many prestige beauty brands to the overall offering. The transformation also includes the provision of important health services like walk-in access to physicians as well as facials, manicures, and brow shaping beauty services.

To this end, the new store will also feature the fourth Look Boutique location, which is Duane Reade's store within a store concept that features an exciting array of beauty, skincare and fragrance brands, including many prestige brands and other products exclusive to Duane Reade. The store will also include a Ramy Brow Bar where customers can get their eyebrows shaped while visiting the store. 

The Chelsea Duane Reade features the company's fifth Doctor on Premises walk-in medical care location, which operates in association with Beth Israel Hospital. Doctor on Premises locations, operated by New York Walk-In Medical Group, P.C. in association with Consumer Health Services, are the only drug store-sponsored walk-in medical care facilities staffed by licensed medical doctors in the nation. To date, Doctor on Premises has received rave reviews from customers for its convenient and easily accessible health care and expert medical attention from local-area physicians. The hours of operation at the Chelsea Duane Reade will be Monday to Saturday 10 a.m. to 6 p.m.

Duane Reade's new Chelsea location will be open 24-hours a day, seven days a week and is the newest store addition to the New York drug store chain. 

Select b-roll footage and additional photos of the Chelsea store are available upon request.

About Duane Reade
Founded in 1960, Duane Reade is the largest drug store chain in New York City. In keeping with the company's brand vision of New York Living Made Easy, Duane Reade provides New Yorkers with prescriptions, health products and services, beauty products and services, food and convenience items for daily life in the City... everything for "How I Feel," "How I Look," and "What I Need Now." The company operates 250+ stores throughout the metropolitan New York region.

Contact Information

    Caren Villarreal
    Duane Reade

    Kelly Durcan
    Stefanie Shuman