SOURCE: GlobalEnglish Corporation

March 26, 2008 08:27 ET

Dubai Municipality Selects GlobalEnglish to Improve English Communication Skills

Dubai's Largest Employer Requires English Communication Skills to Meet Emiratisation Goals and to Improve Productivity and Customer Service Skills

BRISBANE, CA--(Marketwire - March 26, 2008) - GlobalEnglish Corporation (, the leading provider of online learning and support for business English communication, today announced that Dubai Municipality, the government body responsible for public services and infrastructure in Dubai, has selected GlobalEnglish to provide on-demand business English training and instant communication-support tools for its employees in the United Arab Emirates (UAE).

Emirates NBD, working in conjunction with GlobalEnglish and Xpert Learning, the UAE's leading e-learning consultancy, has implemented a blended learning solution for Dubai Municipality which involves combining traditional classroom training with the GlobalEnglish Web-based service for maximum efficiency and effectiveness.

The decision to improve English communication skills within Dubai Municipality follows the recently announced $10-billion investment from His Highness Shaik Mohammad Bin Rashad Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai. The goal of the long-term initiative is to facilitate learning and knowledge, specifically among young men and women.

The rapid growth of Dubai as a major business hub for the Gulf region has driven the expansion of Dubai Municipality, which is now one of Dubai's largest employers. As English is the business language of the UAE, all employees need to have effective English communication skills in order to be productive in their work and to provide the highest level of customer service.

Ahmad Ibrahim Al Zarouni, Head of Human Resources at Dubai Municipality, said, "English language communication skills are essential skills for working in the UAE. We believe that improving English will enable Dubai Municipality to achieve its Strategic Plan Objectives 2007-2011, which focus on developing services and enhancing competencies and are aligned with the strategic plan of the emirate of Dubai.

"We are a rapidly growing organization, and we need to leverage economies of scale," he continued. "Previously our English language instruction was done in the classroom, which was expensive and had varying levels of quality. The blended learning solution offered to us by Emirates NBD, working in conjunction with Xpert Learning and GlobalEnglish, provides us with a consistent and measurable solution that has a proven track record of success in improving English communication skills and productivity."

Shekhar Sawant, Head of Learning & Development at Emirates NBD, said, "The GlobalEnglish service has been an outstanding success within Emirates NBD and we are delighted to work with Dubai Municipality to share our experience and knowledge."

With the GlobalEnglish Corporate Learning Service™, Dubai Municipality employees will have access to productivity tools -- directly from their Web browser -- to assist with communicating in English every day. These performance-support aids are designed to improve daily productivity and include a text-to-speech tool, a writing center with sample correspondence, a vocabulary center with customer service and other industry word lists, business skills courses for just-in-time training on common workplace interactions, and more.

Deepak Desai, CEO of GlobalEnglish, added, "We are pleased to work with such a prestigious client as Dubai Municipality, and we are committed to supporting our clients in the Middle East by continually seeking to provide a service which is relevant to their specific needs and delivers value."

About GlobalEnglish Corporation

GlobalEnglish is the leading provider of online learning and support for business English communication for the world's top companies. We offer a scalable, on-demand solution that helps employees improve their ability to communicate effectively in English and enables companies to succeed in the global marketplace.

The GlobalEnglish Corporate Learning Service provides learners with a unique blend of rich course content, progress assessment, and performance support. The service also offers live, real-time access to qualified English teachers 24 hours a day, 7 days a week via voice and text. And a complete suite of administration tools helps companies easily manage, measure, and track performance across the organization.

GlobalEnglish complements its world-class online Corporate Learning Service with a full range of implementation services, including a team of global consultants who partner with clients to ensure success.

GlobalEnglish is the preferred choice of the world's largest companies including BNP Paribas, Capgemini, Cisco, Deloitte, Deutsche Telekom, GSK, Hewlett-Packard, Hilton, John Deere, Maersk, Procter & Gamble, Reuters, Unisys, and Wyeth.

For more information, please visit or contact us at

GlobalEnglish is a registered trademark, and the GlobalEnglish logo and Corporate Learning Service are trademarks of GlobalEnglish Corporation.

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