SOURCE: Lansinoh Laboratories

Lansinoh Laboratories

September 12, 2013 12:19 ET

Duchess Kate Middleton Turns to Lansinoh Laboratories' Disposable Nursing Pads for Common Breastfeeding Concern

#1 Nursing Pad Alleviates Discomfort and Embarrassment of Leaking Breastmilk

ALEXANDRIA, VA--(Marketwired - September 12, 2013) -  When Duchess Kate Middleton was photographed grocery shopping on her first outing post-baby, public attention focused on her svelte physique and her casual, fashionable attire. However, for Lansinoh Laboratories, the market leader in breastfeeding accessories, the sighting of its signature purple box in the royal cart confirmed two important facts: the Duchess is breastfeeding, and she is using Lansinoh® Disposable Nursing Pads! Recently, Lansinoh celebrated the sale of its 4 billionth Disposable Nursing Pad -- evidence that the Duchess is not alone in her affection for the breastfeeding accessory.

"Whenever a public figure breastfeeds, we do a little happy dance," said Gina Cicatelli Ciagne, certified lactation counselor, contributor to The Huffington Post and senior director of healthcare and media relations for Lansinoh. "As an international role model, Duchess Kate Middleton is helping to raise awareness of breastfeeding's massive health benefits and her purchase of Lansinoh's Disposable Nursing Pads shows that even the mother of a future King must resolve the real-life challenges of leaking breastmilk."

Lansinoh® Disposable Nursing Pads are the #1 nursing pads in the U.S., and the company is credited with pioneering the leak-proof technology that defines the market today. The pads feature a super absorbent polymer that draws in moisture and locks it away for a waterproof barrier between the pad and mom's skin. Earlier in 2013, the company unveiled a quilted "honeycomb" lining, featuring enhanced moisture-lock protection to keep clothing and skin dry. Just as important to moms on the go, Lansinoh® Disposable Nursing Pads maintain their form and soft, smooth shape even with the heaviest flow, assuring complete protection with none of the bulk.

"It's very uplifting to know that Duchess Kate Middleton turns to Lansinoh for comfort and peace of mind amid the flurry of public events where she is avidly photographed and watched," continued Ciagne. "The message it sends to moms is clear -- whether you're appearing at an international news event, heading to work or pushing swings at the playground, there's no reason for breastmilk leaking to get in the way of everyday life."

Lansinoh® Disposable Nursing Pads are available in 36-count, 60-count and 100-count packages at the suggested retail prices of $5.50, $8.85 and $13.25, respectively. The products are sold at Wal-Mart, Target, Babies R Us, Walgreens, Rite Aid, CVS,, and, among others.


Founded by a breastfeeding mom, Lansinoh has been committed for nearly 30 years to helping moms succeed in breastfeeding. Famous for its award-winning cornerstone product, HPA® Lanolin, today Lansinoh is the market leader in breastfeeding accessories and premium toddler mealtime and baby toiletry products that help moms, families and babies live healthy lives. Lansinoh is committed to continuing to drive innovation and maintain the highest quality standards in the industry. The Lansinoh family of brands, which is available in more than 25,000 retail stores nationwide, includes Lansinoh® breastfeeding accessories and breast pumps, Lansinoh® mOmma® bottle feeding systems, mOmma® toddler mealtime products and Earth Friendly Baby skin care. For more information, please visit, like us on Facebook at LansinohUSA and mOmmaUS, follow us on Twitter at @LansinohUSA and @mOmmaUS, and follow our blog at

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    Elizabeth Shea
    Shea PR for Lansinoh Laboratories