SOURCE: ShurTech Brands, LLC

ShurTech Brands, LLC

September 13, 2012 11:23 ET

Duck Tape® and Bravado Catch "Bieber Fever"

Teen Music Superstar Justin Bieber Lends His Image to Newest Duck TapeĀ® Print

AVON, OH--(Marketwire - Sep 13, 2012) - What could possibly be next for teen sensation Justin Bieber? He's conquered the music world with a number one album, concert tours that sell out in minutes and even a world record for the most watched music video on YouTube®. His film "Never Say Never" hit it big at the box office, and he has millions of devoted Facebook® fans and Twitter® followers. So, what's left to make the Canadian cutie's portfolio complete? His very own Duck Tape®, of course!

Duck Tape® brand duct tape and Bravado, the leading global music merchandising company and a division of Universal Music Group (UMG), are thrilled to announce the newest Duck Tape® print featuring music superstar Justin Bieber. Containing four black and white images of the teen idol and incorporating hints of his favorite color -- purple -- the tape is sure to be a number one hit with "Beliebers" everywhere. Justin Bieber Duck Tape® will be available in stores throughout the U.S. and Canada in late September, just in time to celebrate the kickoff of the singer's 2012 world tour.

"Bravado is dedicated to servicing our artists and their fans with a wide array of creative and high quality merchandise," said Felix Sebacious, Senior Vice President of A&R, Bravado. "Partnering with Duck Tape® lets Justin Bieber fans go all out in expressing their creativity, because as we all know, there are endless uses for Duck Tape®."

Fans everywhere can pick up some of the sticky stuff and sing along to hits like "Baby" and "Boyfriend" as they make their very own Duck Tape® creations. Bieber fanatics can use the tape to craft one-of-a-kind Justin Bieber memorabilia, including funky accessories, personalized school supplies and unique apparel to wear to concerts.

"We're excited to add Justin Bieber Duck Tape® to the family of more than 100 Duck Tape® colors and prints," said Traci Finkelmeier, Senior Category Manager for Licensed Products at ShurTech Brands, LLC, the company that markets Duck Tape® brand duct tape. "Just like Justin, Duck Tape® has become a real sensation, and we can't wait to see what all the talented 'Beliebers' out there will create with this trendy and fun new tape."

To see the latest duct tape creations, or share your masterpiece, visit www.duckbrand.com

DUCK TAPE® BRAND DUCT TAPE
An American original, Duck® brand is known for its quality and innovation, which now includes more than 100 colors, prints and licenses. Duck Tape® brand duct tape is available nationally at mass merchandise, craft, hardware, home center, food, drug, office, auto and specialty retailers in colors like aqua, fluorescent green, pink, orange and yellow, and prints such as Mustache, Graffiti and Zig-Zag.

Duck Tape® is marketed by ShurTech Brands, LLC, and the Duck® brand, which offers an array of tapes, packaging supplies and home products that provide simple, imaginative and helpful solutions for a variety of tasks around the home, school and office. Visit DuckBrand.com for additional product information. And, keep up-to-date on Duck® brand news by joining our more than five million fans on Facebook® (facebook.com/ducktape), following us on Twitter® (twitter.com/theduckbrand), following our boards on Pinterest® (pinterest.com/theduckbrand) or watching us on YouTube® (youtube.com/theduckbrand).

ABOUT BRAVADO
Bravado, the only global, 360° full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through web-based stores. Bravado also licenses rights to an extensive network of third party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. Now under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world's largest record company, as well as the group's significant marketing strength. Bravado artists include The Rolling Stones, Lady Gaga, Michael Jackson, Justin Bieber, Paul McCartney, Eminem, Kanye West, Metallica, Nickelback, Katy Perry, Guns 'N Roses, Red Hot Chili Peppers, Green Day and The Killers, among many others.

SHURTECH BRANDS, LLC
ShurTech Brands, LLC, markets do-it-yourself tapes, office and housewares products under the Duck®, Painter's Mate Green®, FrogTape®, Caremail®, Easy Liner® and Shurtape®  brands. The company is a subsidiary of Shurtape Technologies, LLC, Hickory, N.C., an industry-leading producer of pressure sensitive masking, duct, packaging and specialty tape products, with facilities in the United States, Canada, United Kingdom, Germany, Mexico, Peru, United Arab Emirates and China. Shurtape services numerous markets, including industrial, packaging, HVAC, professional paint, auto, marine, aerospace, arts and entertainment, and retail. Shurtape also manufactures and markets the Shurtape® and Kip® brands. Visit ShurTech.com for more information.

Facebook® is a registered trademark of Facebook, Inc.
Twitter® is a registered trademark of Twitter, Inc.
Pinterest® is a registered trademark of Pinterest, Inc.
YouTube® is a registered trademark of Google, Inc.

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